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November 30, 2022

NSSF and Project ChildSafe Tell a Teen’s Suicide Prevention Story

WASHINGTON, D.C.— NSSF® — The Firearm Industry Trade Association — and Project ChildSafe® today released a new video, “A Teen’s Suicide Prevention Story,” telling the real-life story of a teenager who took the right steps, including using a Project ChildSafe gun lock, to help prevent his at-risk girlfriend from attempting suicide.

Watch the video here:

The video, housed on Project ChildSafe’s website and NSSF’s YouTube page, uses an actor portrayal of a teenager whose actions, including confiding in a trusted adult and securely storing guns in the home, helped protect his girlfriend from self-harm. Project ChildSafe is NSSF’s nationwide program that promotes responsible storage of firearms to help prevent firearm-related accidents, thefts and suicide.

“We were so moved when we heard this story and knew we had to find a way to retell it to demonstrate the importance of deterring access to firearms and other lethal means when someone is struggling with their mental health,” said Joe Bartozzi, NSSF’s President and CEO and Chairman of the Project ChildSafe Foundation. “It’s gratifying to hear that this successful outcome was possible as a result of a program that we are passionate about. We hope it inspires others to remember that suicide can be prevented—and the importance of practicing secure firearm storage in the home.”

The video will serve as the centerpiece of a national digital advertising campaign launching in November targeted specifically to likely gun owners who are parents of teens, as well as “teen-adjacent adults” such as school mental health counselors, youth workers and teachers. The campaign will promote Project ChildSafe resources on how to talk to teens about mental health, make homes safer for those who may be at risk and help reduce the risk of suicide among teens. These resources include:

Project ChildSafe also has resources designed specifically for teens to help them recognize suicide warning signs in their friends, take steps to start a conversation and get support from trusted adults who can help.

“It’s more important than ever to ensure that parents know how to talk to teens about mental health and preventing access to potentially lethal means in their homes, including firearms. These two steps combined can help save lives,” said Bartozzi.

NSSF urges anyone who is struggling with thoughts of suicide, or knows someone who may be, to dial 988 to reach the National Suicide and Crisis lifeline.


About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit

About Project ChildSafe
NSSF, The Firearm Industry Trade Association, launched Project ChildSafe in 1999 (originally as Project HomeSafe). The program has provided more than 40 million free firearm safety kits that include a gun lock to firearm owners in all 50 states through partnerships with thousands of law enforcement agencies. That’s in addition to the more than 70 million free locking devices manufacturers have included, and continue to include, with new firearms sold since 1998. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at


Media contact:
Bill Brassard
203-426-1320 ext. 212

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