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May 29, 2018
Mentoring Rewarded: USA & NSSF Team Up to Thank Mentors
NEWTOWN, Conn. — The Union Sportsmen’s Alliance (USA) and the National Shooting Sports Foundation® (NSSF®) have joined forces to identify and reward union members who mentor a newcomer in hunting, target shooting or firearms safety in 2018.
The USA will work through its grassroots support system, its international union partners and their locals to identify those who take the time to introduce someone to hunting or the shooting sports in 2018. As a way of saying thanks, the USA and NSSF will send the mentor a complimentary Buck 364 Rival I knife customized with both organizations’ logos.
Recent research from NSSF shows there are 24 million Americans who have expressed an interest in learning how to get started hunting or target shooting.
“Recruiting new participants to the shooting sports is a crucial element for growth, and mentoring is a rewarding way to introduce newcomers to these fun and social activities,” said Jim Curcuruto, NSSF’s Director of Research and Market Development. “We are excited to be working with the Union Sportsmen’s Alliance on this important initiative and thankful for their leadership in this effort.”
To claim the knife, all the mentor needs to do is visit powderhook.com/contests/usa-mentor, answer yes to one of three questions, and provide contact information and date of birth. Mentors 18 years of age and older will qualify to receive the knife.
“We ask current hunters and target shooters to share what they know and love and become a mentor to someone new in 2018,” said Brian Dowler, USA’s Director of Membership, Marketing and Communications. “One of the best ways to activate these interested folks is by having someone they know mentor them and teach them how to get started.”
The USA is a nonprofit conservation group created for union members and their families. The organization’s mission is to unite the union community through conservation to preserve North America’s outdoor heritage. In only 11 years, the USA has amassed more than 250,000 members from more than 25 different international labor unions.
What makes the USA truly unique is its ability to harness the power of skilled union volunteers who put their professional knowledge to use by tackling projects that create or improve public access to the outdoors, improve wildlife habitats, mentor youth in the outdoors and restore America’s parks, which are in disrepair. The USA also raises funds to cover materials and equipment.
The NSSF is the trade association for the firearms industry, and its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers.
“Partnerships play a vitally important role in our industry, and we are always open to combining forces for conservation with a great partner like the NSSF,” said Scott Vance, CEO and Executive Director of the Union Sportsmen’s Alliance. “Our hardworking union members are very active in their communities, and we believe they are active mentors as well. This partnership will allow us to get a handle on our members’ current mentoring activity and encourage them to pass on their love for the outdoors to the next generation to ensure a bright future for America’s outdoor heritage.”
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About Union Sportsmen’s Alliance (USA)
The USA is a union-dedicated, 501(c)(3) nonprofit organization whose members hunt, fish, shoot and volunteer their skills for conservation. The USA is uniting the union community through conservation to preserve North America’s outdoor heritage. For more information, visit www.unionsportsmen.org.
About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 13,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit nssf.org.
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Media contact:
Bill Brassard
203-426-1320
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