May 25, 2023

Marketing and Sales Strategies Webinar Series

NSSF^®is hosting the Marketing and Sales Strategies Webinar Series for firearm industry businesses looking to raise the bar for their customers and stay competitive in their market.

This series is also taking place ahead of the 2023 Range-Retailer Business Expo in Milwaukee, Wisconsin on July 10-12. Get a head start on the education sessions hosted live at the expo in July by attending these FREE upcoming webinars, then join us in Milwaukee, Wisconsin July 10-12.

Upcoming Webinars

5 Essential Tips for Creating a Successful Marketing Plan

Thursday, May 25 | 3:00-4:00 p.m. Eastern Time

A successful marketing plan can help your Range/Retail develop, expand, and reach new heights. Learn how to create a marketing plan that works for you. In this webinar, you’ll learn proven strategies that you can use to expand your audience and grow your reputation. We’ll explore industry insights and examples used by other Range/Retailers around the country. You’ll walk away with the keys to discovering being successful by clarifying your message to customers, no-cost methods to improve your website, tools to increase your brand awareness, and the best practices when creating content.

Register for Free

Buying & Building: How to Start Up and Step Up Your Business!

Wednesday, May 31 | 3:00-4:00 p.m. Eastern Time

In a world of dramatically increasing development costs, the time is ripe for both startups and existing business owners to look outside their four walls for opportunities; we will share strategies for inorganic growth through buying shooting sports-related businesses (potential mergers and acquisitions). We will also explore ways to organically grow your business by stepping up your business analytics, professional development, and creating new strategic partnerships. Action item takeaways and financial examples for these opportunities will also be shared.

Register for Free

Branded Merchandise: First Steps to Maximizing Your Brand and Increasing High Margin Revenue Through It

Wednesday, June 7 | 3:00-4:00 p.m. Eastern Time

Your brand is more than just a logo. This webinar will cover how to elevate and manage your brand and the best practices to consistently increase high margin revenue through it. Learn the basics of creating a branded merchandise plan for your business including cost-effective strategies that would work best for you. Gain insight on how to apply visual merchandising principles to not only your branded merchandise, but across your store to encourage add on sales and an increased average ticket.

Register for Free

How Closing a Sale Can Open Opportunities

TBD

In retail we put a tremendous amount of effort into engaging with a customer, discovering their needs, and offering them products and/or services to meet those needs. Yet often we depend on the customer to tell us they are ready to buy. To be consistently successful we need to orchestrate every step of our customer’s journey including the process of closing the sale. Too often Sales Professionals either neglect or are afraid to ask for the sale. Closing a sale is a crucial skillset to being a truly successful Sales Professional. It takes various strategies and techniques for them to close more sales, increase the ticket value of that sale, and ultimately have a more satisfied customer. This translates into a win-win outcome where we have happy customers and increased profits for the store. This session will focus on ways to break down the barriers Sales Professionals face in asking for the sale to make them better and more productive team members.

Register for Free

What They Don’t Tell You When Opening a Range-Retail Business

TBD

Details Coming Soon!

Register for Free

Expand your business. Expand your opportunities. Expand your knowledge. All in one place.

More than ever, consumers expect top-notch products, streamlined service and a great purchasing experience. The reality is that our businesses represent the passion that drives them to our stores and sparks interest in products and services we offer. Are you adding to the experience or limiting it?