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August 2, 2023

7 Ways Industry Members Can Get Involved in National Shooting Sports Month

As Industry Leaders, join us this August for a nationwide celebration of the shooting sports – which showcases and reminds the public that shooting is a safe, fun activity enjoyed by millions of Americans. Help support the growth of the industry and your business at the same time!

1. Plan Events

Plan events for the month of August and help spread the word about the event(s) by utilizing the resources within the promotional toolkit. Become a National Shooting Sports Month Host.

2. Sign on as an Industry Supporter

Companies that join NSSF as an industry supporter in National Shooting Sports Month will be recognized on the and websites. Sign on here.

3. Offer Deals/Giveaways

Offering special pricing/promotions throughout the month on products and display the campaign logo and/or words “In celebration of National Shooting Sports Month” in your customer promotions. Host online giveaways or sweepstakes to build brand awareness and loyalty. We’ll share on our social media channels to help expand your reach.

4. Encourage Customers to Take Part in the #RangeChallenge

The #RangeChallengeSM is a series of target shooting activities that incorporate printable targets with fun shooting games. These games promote firearm safety, mentorship, training and shooting sports awareness. As your company or organization celebrates National Shooting Sports Month throughout August, encourage your customers and members to give the #RangeChallenge a try for a chance to win weekly prizes!

Encourage your customers to test their skills on the #RangeChallenge target throughout August!

5. Add the National Shooting Sports Month Logo to Your Website

Display the National Shooting Sports Month logo on your website, in your promotions and on social media while promoting important safety messages throughout the month as well.

6. Encourage Participation and join the +ONE® Movement

Share the +ONE movement and take the pledge and help grow participation in the shooting sports.​

7. Get Active on Social Media

Active promotion of the month on social media channels using the National Shooting Sports Month Social Media Helper. Promotions should encourage your followers to go shooting during August and to introduce or reintroduce a friend or family member.

Keep up with the action by following these hashtag feeds: #LetsGoShooting and #PlusOneMovement. Follow Let’s Go Shooting on FacebookInstagram and Twitter for more ideas and shareable content to engage customers.


Is your business signed on?

Sign up your range or retail business as a host to receive a promotional package while they last. Contact Zach Snow at if you have questions or need more information.

You may also be interested in:

#RangeChallenge Returns for NSSF’s National Shooting Sports Month

10 Ways Target Shooters Can Enjoy National Shooting Sports Month in August

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Tags: National Shooting Sports Month NSSM

Categories: BP Item, Featured, Industry News, Manufacturers, Ranges, Retailers, Shooting, Top Stories