NSSF Original Outdoor Challenge Ad Campaign
Affordable 30-second commercials that deliver new customers are the
result of NSSF test market studies for ranges and gun stores in three
different markets. High-quality TV commercials run on local cable stations,
outside traditional hunting programming, and carry a visual and audio
tag line with contact information for the local business. You're eligible
to receive the whole package as a benefit of your membership in NSSF.
Click below for a look at the commercials:
They work well, driving repeat customers back and luring large numbers
of new participants to the shooting sports. It's affordable, because NSSF
has already produced the commercials and adds your tag to them. And because
buying cable TV time selectively allows you to actively take the intensely
appealing message to the audience you want, it's an efficient way to spend
your ad budget.
The impact of well-produced video is undeniable, especially with younger
audiences, but the cost is usually substantial. With volume buys, local
cable TV costs under $10 per spot, depending on the time of day and kind
of program in which your ad runs. Ads run only in the geographic area
closest to your business, and in homes where there is usually more disposable
income. Cable TV, after all, isn't free.
Additionally, the ads follow the same theme as commercials already
running on national TV, and with public service announcements for Project
ChildSafe, the firearms industry's safety education campaign. So, every
time viewers see those spots you don't pay for, they are reminded about
your commercials, too.
For assistance placing commercials for your business, e-mail NSSF's director, promotions and advertising or call (203) 426-1320.
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