|
The reports measure variables such as:
- Average public price charged per round
- Number of rounds sold per quarter
- Number of targets thrown
- Overall performance (rounds sold increasing, decreasing)
- Number of indoor / outdoor shooting positions available
- Average price charged per hour
- Frequency of customers / visitors
- Number and types of programs available at the range
- Maximum shooting distances
- Number and frequency of competitions
These variables are collected for all range types: Sporting Clays / 5-stand, Trap, Skeet, Rifle and Handgun.
What are the BENEFITS of Range Consumption Reports?
Every range could benefit by this type of information. And the best part is that the information is 100% free to all ranges that participate in the survey.
This means that a range simply fills out a quick survey.
The results are aggregated with hundreds of other ranges across
the county. The information supplied by any range remains absolutely
confidential. In exchange for participating, the range
is sent the report automatically. From there they can compare
their response to the industry.
Business data like this does not exist anywhere else. It is an exclusive service of the NSSF / NASR for all range types, indoor, outdoor, public and private.
These semi-annual
reports will not replace the national range surveys conducted
every other year by the NASR. Instead these surveys will compliment
them by providing ranges with current information throughout
the year.
How to obtain your copy of the Range Consumption Reports:
We encourage any range that would like to participate and to
receive the reports to send their contact information (especially
e-mail address since the reports are conducted online) to the
NSSF Research Department c/o Range Consumption Survey. Include
Contact name, Range Name, Address, Phone and E-mail. The survey
will be sent directly to the e-mail provided as will the final
annual report. You may use the electronic response form below
to submit your information (range location will be subject to
verification)
Hundreds of ranges have already signed up to participate in the survey. Only summary reports will be available to the public or ranges that do not participate.
I would like our range to participate in the
surveys and automatically receive the Range Consumption Reports:
Recent Findings
The following highlights come from a selected Range Consumption
Report. This is only a small highlight of information found
in the full report.
- 60% of ranges surveys had programs / activities set up focusing on minors // 37% had programs / activities set up focusing on women.
- Nearly a quarter of ranges surveyed with a pro shop experienced an increase in retail sales during the first quarter of 2006.
- 51% of ranges surveyed with Sporting Clays / 5-stand witnessed an increase in the number of rounds sold in the first quarter of 2006.
- The average public price charged per hour by indoor handgun range was $18.42
|