Newly Released Research Titles:

Industry Reference Guide - 2008 Edition
Finally! A report that encompasses the entire shooting sports industry into one, easy-to-use reference. Updated and expanded, the 2008 edition offers over 125 pages of the latest industry trends. A timely and efficient source of information.

Today's Hunter – 2008 Edition
This report offers a complete set of data and statistics compiled in a comprehensive and easy-to-follow format. It is the only publication of its kind available that details expenditures of hunters by region of the country and by the types of game they hunt. Demographics, targets species and full itemized expenditures make this a must have report for anyone interested in the hunting industry.

Today's Target Shooter – 2008 Summary Edition
This report offers a statistical profile of America's recreational target shooters by highlighting the brand-level data sourced from TargetShootingSurvey.com. It is the first report of its kind to devote entirely to the demographics, expenditures and participation frequency of target shooters. Details the types of shooting disciplines participated in, the average purchase price for equipment, where purchases are being made and offers a full demographic profile. A larger, much more detailed brand-level report is available to NSSF members for a discounted price.

Americans and the Shooting Sports
A survey of Americans' attitudes toward and participation in recreational shooting sports. Perhaps the single most important piece of social research on our industry today.  The report includes what Americans think about today's issues related to firearms.

Range Consumption Reports
Semi-annual reports examine key variables at shooting ranges nationwide. Reports are free to all participating ranges. Contact the Research Department to participate and receive the reports.

Industry Intelligence Reports
If you are a member you already receive these high-quality reports every other month on a variety of issues related to the industry. Become a member and keep up with the trends!

Lifetime Retail Sales Value of Newly Recruited Hunters and Target Shooters
Did you ever wonder how much a newly recruited hunter or target shooter will spend over the course of his or her lifetime? Find out with our new lifetime value study.