Agenda — NSSF Industry Summit

The Agenda

This year’s jam-packed agenda covers topics ranging from supply chain management to how to connect with customers to panel discussions with the industry’s leading CEOs and digital media disrupters.

Monday, June 3

Travel Day

Tuesday, June 4

Starting with breakfast from 8:00-8:45 a.m., the Industry Summit will kick off at 9:00 a.m. with an introduction to this year’s event and a chance to meet your industry peers in attendance.

9:30-10:30 a.m. | Michael Veltri — Decision-Making Mastery: How to Deliver Stunning Bottom-Line Results

Why do some executives fail while others thrive? Because the best C-suite executives have a decision-making system to help them — and their teams — avoid and conquer common decision-making traps. From life or death decisions on the battlefield to the boardroom, Michael Veltri will draw on his background as a battle-hardened business executive and decorated U.S. Marine veteran to teach CEOs and senior executives better decision-making skills that deliver stunning results.

10:45-11:30 a.m. | CEO Panel: Future of the Industry

Featuring three of our industry’s top executives, this panel session will provide attendees with a comprehensive look at our industry’s market viability and strategies for future success. Panelists: Laurie Aronson, Lipsey’s President & CEO; Chris Barrett, Barrett Firearms Manufacturing President; Jason Vanderbrink, Vista Outdoor President, Ammunition.

11:30 a.m.-12:30 p.m. | Scott Stratten — UnMarketing: Stop Marketing, Start Engaging

The tried and true ways of marketing have become tired and old, not to mention ineffective. The ability to build relationships and be heard by your market has never been greater, but overwhelming when trying to determine what tools to use. This session covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. From social media to traditional local events, there are proven ways to connect more than ever before, and after this session, you’ll have the practical tools to implement the tactics right away.

1:30-2:30 p.m. | Maj. Gen. (Retired) Vincent Boles — Leveraging the Links in Your Supply Chain

Drawing on his three decades as a career soldier and logistician at every level, Maj. Gen. Boles will walk through the links in the world’s largest and most complex supply chain from the port to the Pentagon and highlight four critical issues that will snag/kink your supply chain:

    • Standards you use
    • Systems you put in place to attain those standards
    • Who is in charge of the critical points of intersection?
    • Metrics: leading, lagging . . . what and how you measure

Providing real world examples of what worked, what didn’t, and why – Maj. Gen. Boles will lay out a real-world depiction of a supply chain in motion. You and your team will have “news you can use” to better optimize your supply chain, whether across town or around the globe.

2:30-3:15 p.m. | Gun Media 2.0: What Comes Next?— Panel Discussion

Technology continues to cause a seismic shift in the media landscape. Consuming news and video on a mobile device is now the norm for the vast majority of the U.S. population. Here from a panel of shooting sports industry media insiders on where we’re headed. Panelists: Barbara Baird, Women’s Outdoor News; Mike Carney, Outdoor Sportsman Group; Derek Evjenth, Carbon Media; Ryan Gresham, Gun Talk Media.

3:30-4:30 p.m. | Shep Hyken – The Convenience Revolution

Today’s customers want a convenient and frictionless experience. Companies like Amazon and Uber disrupted their respective industries by being more convenient. But, you don’t have to disrupt your entire industry. Just disrupt your competition. Learn how to leverage convenience as a powerful way to differentiate yourself from your competition. You’ll learn six compelling strategies to fuel your plan to create convenience for your customers. This may be one of your most important and powerful customer experience strategies.

5:00- 5:30 p.m. | First-Timers Reception

It’s your first time attending the Industry Summit? Come network with your fellow first-timers!

5:30-7:00 p.m. | Evening Reception

Come get some fresh air while taking in gorgeous views of the Rocky Mountains and networking with your fellow Industry Summit colleagues, sponsors and guest speakers. Featuring drinks, local Colorado craft beer, and hor d’oeuvres.

Wednesday, June 5

Day 2 will begin with breakfast from 8:00-8:45 a.m.

9:00-10:00 a.m. | NASCAR’s Julia Landauer – Drive: How to Gain and Maintain a Competitive Advantage

What drives success? How do you position yourself to maximize your potential? How can you reframe your mentality to thrive? Does practice really make perfect? Julia Landauer addresses these questions and more in a thought-provoking and entertaining narrative, taking the audience behind-the-scenes into what enables success in any career. Although only 27 years old, Julia has been explicitly molding her career for over a decade. She has experienced success, as well as fought through adversity, gaining knowledge from every experience. Via experiential learning and research, Julia explores what every person can do to achieve the success they want.

10:15-11:15 a.m. | Retail Panel

Brands, Manufactures, Distributors and others in attendance are encouraged to join a diverse mix of independent business owners that have found success in today’s challenging retail environment. Our panelists will discuss the changing trends impacting their stores and the strategies and tactics that have proven worthy in a rapidly changing retail landscape. Panelists: Hunter Simmons, Simmons Sporting Goods COO; Lindsey Simmons, Simmons Sporting Goods CFO;  Richard Sprague, Sprague’s Sports, Inc. Owner; Hank Yacek, Point of Impact Range and Retail Consulting Owner.

11:15-11:30 a.m. | Raffle

11:30 a.m. | Closing Remarks

12:00-3:00 p.m. | Tour of the U.S Olympic Training Center

The U.S. Olympic Complex in Colorado Springs is the flagship training center for U.S. Olympic training programs, including the USA Shooting Team. Summit attendees will be treated to a VIP tour, a behind-the-scenes experience that you’ll never forget.








Legacy Sports International



Carolina: Built for Work
HH DoubleH Boots
MTM Watch
Crimson Trace


Additional Sponsorships Available