What Will Be Covered at the Marketing and Leadership Summit

Get valuable marketing insights and trends, learn from inspirational speakers and subject matter experts, and take advantage of ample networking opportunities.

Agenda is tentative and subject to change.

TUESDAY, MAY 12

Travel Day

2:00–5:00pm: Registration Open

WEDNESDAY, MAY 13

7:30am–4:30pm: Registration Open

7:45–8:45am: Breakfast

9:00-9:30am: Joe Bartozzi, NSSF President & CEO – Welcome & Introductions

Join us as we kick off the NSSF Marketing and Leadership Summit with some introductory remarks from NSSF’s President and CEO and also get to know your industry peers in attendance.

9:30–10:30am: Mel Blackwell – Uncommon Sense: The Fight to Fix Your Workplace Culture in the Wild West of Business

If you’re stuck firefighting, comfortably miserable, repeating the same problems, and watching culture slip, you don’t need theory. You need what works. With 35+ years leading startups, turnarounds, and large organizations, former EOS Integrator Mel Blackwell knows what breaks businesses—and how to fix them. He’s led from the floor to the C-suite and rebuilt teams when pressure was real and payroll was due.

10:30–11:00am: Patrick Hogan, Southwick & Associates – Understanding Today’s Firearm Consumers

11:00-11:30am: Networking Break

11:30am–12:30pm: Erik Qualman – Digital Transformation: Design Your Future

12:30–1:30pm: Networking Lunch

1:30–2:30pm: Andy Hallinan, Warrior Marketing Group – The H30K™ Method: Unlocking Facebook and Instagram Advertising for Firearms Businesses

Drawing on real-life stories, hard-earned lessons, and candid reflections, Andy reveals how he built a nationally recognized firearm brand. More importantly, he shows exactly how he filled classes with tens of thousands of students by focusing on purpose-driven marketing—not just sales tactics. This isn’t about selling classes or products. It’s about inspiring movements.

2:30-2:45pm: Networking Break

2:45–3:45pm: Peter Rupert, Ph.D., Professor of Economics – Understanding & Navigating Economic Uncertainty

3:45-4:45pm: Sheryl Connelly – The Future Of…

As a corporate futurist for more than a decade, Sheryl is skilled at identifying what’s coming around the corner and the potential influences to customer attitudes and behavioral patterns that directly impact business strategy.

5:00-6:30pm: Networking Reception

Kick back, enjoy some refreshments, and build relationships with your fellow NSSF Marketing and Leadership Summit colleagues, sponsors, and speakers.

THURSDAY, MAY 14

8:00am–4:30pm: Registration

7:45–8:45am: Breakfast

9:00–10:00am: Cam Marston – Five Generations in the Workplace

For the first time in history, five distinct generations – Matures, Boomers, Xers, Millennials and Gen Z – are employed side by side in the workplace. In this engaging presentation, Cam Marston teaches how each generation developed its core values, how these values manifest in the workplace daily as workplace preferences, and why they can all not only operate alongside each other but do so with extraordinary success.
 

10:00–11:30am – Marketing Roundtables

Networking Break (inside the Marketing Roundtable Room)

11:30am–12:30pm: Scott McKain – The Ultimate Customer Experience: Delivering “What Customers REALLY Want” for Lifelong Loyalty and Endless Referrals

What is the ultimate experience that a customer could have doing business with your organization? This program will teach your team what it takes to create undying loyalty and endless referrals. Key takeaways:
* The five steps of an Ultimate Customer Experience
* Why the experience – and not service – generates loyalty; and what you need to do to create it
* The information you need to personalize the experience, in order to intensify the customer’s commitment to your organization
* The Six Disconnections Between Organizations and Customers — and how to bridge the gaps so you can engage distinctively
 

12:30–1:30pm: Lunch

1:00–4:30pm: Networking Activity

4:30-5:30pm: Closing Networking Reception

Enjoy some refreshments and network with your fellow NSSF Marketing & Leadership Summit colleagues, sponsors and speakers.

FRIDAY, MAY 15

Travel Day