Range Development, Marketing & Operations Resources

What shooting sports range visitors want most, including the types of shooting sports activities, promotions, services, amenities, and ranges where they would be most comfortable, and how to best reach them with information on where to shoot, what they can expect when they get there, and other information they need to “pull the trigger” on visiting a range.

• CAHSS
  • Shooting Sports Organizations & Programs
    Lists programs and links available for youths to adults from beginner to expert. These programs include safety courses, skills training, competitions and more.
  • R3 Clearinghouse
    A robust digital asset management system that serves as a comprehensive resource hub for recruitment, retention, and reactivation efforts. Contains publicly-available R3 research and imagery.
  • R3 Community
    Social media for the R3 community including discussions, Q&As, press releases, webinars, and conferences.
• IHEA
  • Online Firearms Safety Training Courses
    Online safety training courses for rifles, handguns, and shotguns.
• NRA
  • Available Range Services
    Educational resources, on-site range assistance, grants, and marketing information to support public and private ranges across the country. Information about how the NRA helps range owners and operators ensure that their members and customers have a safe and convenient place to shoot.
• NSSF
  • Meet Demand by Building/Enhancing Shooting Ranges with Excise Taxes
    AFWA MSCG-funded study to collect feedback from state agency range managers regarding how to best support their efforts to operate and expand shooting ranges.
  • Business Development
    A variety of different resources, services and programs to assist with owning and operating a successful range or retail business, including tools and resources to help get a range started, improve business practices and programs/initiatives to grow the customer base.
  • First Shots Program
    NSSF program to introduce new shooters to target shooting and shooting ranges
• OSCF
  • Welcome New Shooters! Tactics to Win Participation from Under-Represented Communities
    AFWA MSCG-funded survey of potential shooters to identify motivations, barriers, and preferred marketing, imagery, amenities, and services.
• SAF
  • Identifying the Types of Shooting Range Activities that will Attract the Most People
    AFWA MSCG-funded survey of existing and potential shooters to identify preferred imagery, amenities, services
  • Range Activity Research
    Research reports containing insights and analyses of the sportsman’s lifestyle.
• WAWFA
  • Update the “Stages/Phases” of Hunters and Target Shooters
    AFWA MSCG-funded study to update the stages/phases of target shooter development.

Research-backed strategies, campaigns, and programs that will bring new and existing shooting sports participants to a range and keep them coming back. Topics include preferred range activities, amenities, logistics, services, and more – based on input direct from current and potential consumers.

• CAHSS
  • R3 Clearinghouse
  • R3 Community
• NRA
  • Available Range Services
• NSSF
  • Business Development
  • First Shots Program
  • Range Action Specialists
• OSCF
  • Welcome New Shooters! Tactics to Win Participation from Under-Represented Communities
• SAF
  • Identifying the Types of Shooting Range Activities that will Attract the Most People
  • Range Activity Research
• WAWFA
  • Update the “Stages/Phases” of Hunters and Target Shooters