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June 27, 2022

NSSF Partners with Gearfire in Support of Project ChildSafe

Video shows how Gearfire retailer and range clients can activate the donation software

NEWTOWN, Conn. — NSSF®, The Firearm Industry Trade Association, and Gearfire are pleased to announce a new partnership supporting Project ChildSafe® and gun safety. Gearfire gives industry the opportunity to support NSSF’s Project ChildSafe gun safety education program by offering retailers and ranges the ability to activate a round-up or donation option for their customers to use at checkout.

Gearfire-PCS-NSSFIn a new video, Joe Bartozzi, NSSF’s President and CEO and Chairman of the Project ChildSafe Foundation, and Eric Wille, Gearfire’s Director of Retail Product Management, announce the partnership. In the video, Wille illustrates how Gearfire’s clients can activate the Project ChildSafe donation option.

Gearfire provides a suite of technology solutions tailored to the firearm and outdoor sports industries which include eCommerce, point-of-sale, payment processing and consumer financing, as well as retail business intelligence. Gearfire is a preferred point-of-sale provider to NSSF’s Five-Star Ranges.

Gearfire said it is excited about giving its clients the opportunity to allow customers to support Project ChildSafe’s gun safety program. The software comes preloaded with all the information, and all the client needs to do is activate it.

Wille said, “The benefit of this partnership is a huge opportunity for the industry to support its flagship safety program and lead the conversation about real gun safety.”

“Safely handling and securely storing firearms is the number one responsibility of owning a firearm, and our gun safety resources are in more demand than ever,” said Bartozzi. “We are really excited to launch our partnership with Gearfire, and we encourage industry retailers and shooting ranges to participate because firearm safety benefits everyone. We truly appreciate this amazing effort by Gearfire.”

For more information, please visit  Gearfire Partners with NSSF to Support Project ChildSafe (


About Gearfire
Since 2012, Gearfire has played a pivotal role in transforming the way thousands of businesses within the firearms, outdoor sports, and sportfishing industries sell online, collect payments, and manage their in-store operations. With a proprietary suite of award-winning technology solutions, a carefully selected leadership team, and dedicated workforce, Gearfire maintains its focus on technological innovation that ignites customer growth. For more information, visit

About Project ChildSafe
NSSF, the trade association of the firearms industry, launched Project ChildSafe in 1999 (originally as Project HomeSafe). Since 1999, the program has provided more than 40 million free firearm safety kits and gun locks to firearm owners in all 50 states through partnerships with thousands of law enforcement agencies across the country. That’s in addition to the more than 70 million free locking devices manufacturers have included, and continue to include, with new firearms sold since 1998. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit


NSSF Media contact:
Bill Brassard
203-426-1320 ext. 212

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