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January 23, 2024
46th SHOT Show Kicks Off at Venetian Expo and Caesars Forum
The world’s largest trade show of its kind displays equipment and products for target shooting, hunting, the outdoors and law enforcement
LAS VEGAS — The 46th SHOT Show® opened this morning at The Venetian Expo and Caesars Forum and will run for four days, January 23-26. The 2024 SHOT Show marks the third year of its expansion into Caesars Forum, adding to the exhibit space of its longtime home venue, The Venetian Expo, to accommodate more than 2,500 exhibitors covering more than 815,000 net square feet of show space.
Last year’s SHOT Show returned to its pre-pandemic attendance levels, attracting 52,000 in total attendance. The SHOT Show also vaulted to the eighth largest trade show in the U.S., measured by net square feet of exhibitor space, according to Trade Show Executive magazine. The SHOT Show is the third largest trade show in Las Vegas.
Owned and operated by NSSF®, The Firearm Industry Trade Association, the SHOT Show is the largest trade show of its kind in the world. Professionals from the firearm and outdoor industry are here to view new, innovative products used for target shooting, hunting, outdoor recreation, personal defense and law enforcement purposes. Consumers will see these new products unveiled at the SHOT Show on retailers’ shelves throughout the year.
No firearms are transferred at the show.
The SHOT Show brings a charge to the economies of Las Vegas and Nevada, with the show generating more than $88 million in non-gaming revenue. In America, the firearm and ammunition industry has an economic impact of almost $81 billion, supporting more than 393,000 jobs. Many states value highly what industry businesses bring to their economies. That value will be the topic of discussion at the third NSSF-sponsored Governors’ Forum, where the chief executives from eight states will discuss the importance of the firearm industry in their states. Additionally, the first NSSF-sponsored state Attorneys General Forum will look at the legal landscape related to state-level challenges to the Second Amendment.
Education sessions for firearm retailers and shooting range operators are an important segment of the SHOT Show. SHOT University™ offers classes on compliance, business management and much more. In the past, presenters have included representatives from ATF, FBI and the National Instant Criminal Background Check System (NICS). Through its FixNICS® program, NSSF has helped to significantly improve the FBI’s NICS database by adding the names of persons legally prohibited from owning or possessing a firearm. These federal agencies also exhibit on the show floor to engage with industry manufacturers and federal firearms licensees (FFLs).
On the day before the SHOT Show opens, Industry Day at the Range will have more than 200 exhibitors providing hands-on experience with firearms, ammunition, optics, vehicles and other products to more than 2,300 invited outdoor media members and buyers. NSSF is the title sponsor of the event. More than 2,000 members of the press cover the SHOT Show.
“SHOT WeekSM” captures the full scope of SHOT Show-related events. These include the NSSF/HAVA Golf Classic in support of Honored American Veterans Afield, a firearm industry-run charitable organization that helps the healing of disabled combat veterans through participation in hunting and shooting sports.
The two-day Supplier Showcase is a show-within-a-show, with more than 560 original equipment manufacturer (OEM) third-party suppliers meeting with exhibiting manufacturers and exploring their needs for extrusions, fabrication, fabrics, machinery, metal, plastics, software, logistical support and tools.
New to the show is the Archery Business Pavilion, focused on traditional and new technologies for archery products.
At a special ceremony, NSSF will announce three new inductees to its Hall of Fame to honor industry leaders for their contributions to the industry and the heritage of target shooting and hunting in America. The NSSF Ken Sedlecky Lifetime Achievement Award will be presented as well.
The firearm industry is committed to the promotion of safe use and secure storage of its products to help prevent accidents, thefts and suicide. NSSF’s Project ChildSafe® and “Have a Brave Conversation” suicide prevention programs will have booths, as will NSSF’s partners in safety—the American Foundation for Suicide Prevention and the U.S. Department of Veterans Affairs. The VA will offer its SAVE program on suicide prevention as part of the show’s educational lineup for firearm retailers.
NSSF works to keep guns out of the hands of prohibited persons at the retail level through its Operation Secure Store®, Don’t Lie for the Other Guy™ and FixNICS initiatives. These programs are collectively known as Real Solutions for Safer Communities® and are helping to save lives.
The SHOT Show attracts buyers from all 50 states and 115 countries. Some 13.9 miles of aisles lead to displays of firearms, ammunition, gun safes, locks and cases, optics, shooting range equipment, targets, training and safety equipment, hunting accessories, law enforcement gear, hearing and eye protection, tree stands, scents and lures, cutlery, GPS systems and other electronics, holsters, apparel, leather goods, game calls and decoys.
Anyone with an interest in the SHOT Show and new industry products can keep up with show events at shotshow.org or by following the show’s news on Twitter, Facebook, Instagram, LinkedIn, YouTube and the SHOT Show Blog.
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About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.
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NSSF Media contact:
Bill Brassard
203-426-1320 ext. 212
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