Industry Research Report: Ammunition Consumer Study 2025
Despite the overall size of the U.S. commercial ammunition market, information regarding the market size for specific types of ammunition are limited. Likewise, insights regarding the motivations to buy ammunition and the consumers’ purchase journey are few. In response, the National Shooting Sports Foundation (NSSF) contracted Southwick Associates to connect with U.S. ammunition consumers to better understand the U.S. commercial ammunition market.
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Grow your understanding around ammunition consumer purchasing habits and their purchase journey with the NSSF Ammunition Consumer Study.
Key findings for public use:
NSSF offers a variety of research reports, specifically for the firearm industry. The information in these reports will aid you in improving your business, provide trend data, participation data and reports based on responses from hundreds of firearm industry related businesses. These easy-to-reference research reports are available in the NSSF online store.
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