01/20/2026 - 01/22/2026Las Vegas, Nevada

SHOT Week: SHOT University

Explore better management practices and new ways to make your retail or shooting range business thrive in the most competitive and regulated marketplaces.

Sessions for 2026 cover topics like AI and Large Language Models (LLMs),  e-commerce, cybersecurity, hiring great staff, media relations, ATF/NICS Town Hall and more!

Enrollment fees per session: $40 NSSF members; $75 non-members.

SHOT University courses will be available a la carte offering a dozen classes, and will run Tuesday, January 20 through Thursday, January 22 giving you more flexibility to participate.

Seats will be limited. Enroll early to get your spot!