June 9, 2022
White Birch Armory Shooting Range Awarded NSSF Five-Star Rating
Located in Dover, New Hampshire, White Birch Armory is a Service-Disabled, Veteran-Owned Small Business offering a full-service experience to customers, from training, sales of firearms, ammunition and accessories, and a new state-of-the-art range.
“White Birch Armory demonstrates a commitment to meeting the needs of its customers and providing them with a rewarding experience. For these and many other standout features, White Birch Armory is clearly deserving of the NSSF Five-Star Range Rating,” said Zach Snow, Director of Member Development with NSSF.
The range received high marks from NSSF’s Five-Star range evaluators.
White Birch Armory features a state-of-the-art, 16-lane, 25-yard indoor shooting range that can accommodate shooters of varying abilities and provides an excellent environment for firearm training classes. The 16 lanes are divided into two training bays, including a tactical bay that allows for training up and down the entire length of the range. By separating the two bays, White Birch Armory members, students, and walk-in customers are ensured there is always an opportunity to come in and shoot.
Range features include Action Target Genesis retrievers with 360-degree rotating targets; target controls with pre-programmed training drills; muzzle blast shields for added shooter comfort; and ADA-compliant and wheelchair-accessible lanes with custom-made height-adjustable, rifle-depth tabletops. These adjustable tabletops allow shooters to adjust the height to safely draw from their holster and conversely, bring them to a height that allows users to easily sight-in their rifles. Customers appreciate knowing the range has a climate-controlled ventilation system that exceeds NIOSH, EPA and OSHA air quality standards.
In addition, White Birch Armory includes a walk-up eatery known as Caliber Café, a VIP Member Lounge, firearm simulator and a 3,000-square foot showroom. In the coming months, White Birch Armory plans on nearly doubling its retail showroom and increasing its warehouse space to accommodate the growth of its internet and wholesale businesses as well as its law enforcement and government contract capabilities.
Training is in demand everywhere given the number of new gun owners in the country. White Birch Armory has a full offering of training courses taught by a world-class team of instructors who come from both military and law enforcement backgrounds with decades of teaching experience. Their curriculum consists of introductory through advanced handgun, rifle and shotgun courses as well as home defense seminars, illuminated shooting, women’s only offerings and more.
Regular shooters take advantage of White Birch Armory’s various membership plans that provide individuals and families with benefits that include an online advanced reservation process, no lane fees, discounts on training, special events and more.
“We are humbled to be recognized as a Five-Star Range by the NSSF,” said Sean Manning, Owner of White Birch Armory. “The team at White Birch Armory works tirelessly to maintain a high standard while creating a positive environment in the firearms industry through training, education and meaningful interaction with our local community here on the seacoast of New Hampshire. We are proud and honored to have the opportunity to showcase all the hard work our employees have put forth to make this a safe and welcoming facility.”
The National Shooting Sports Foundation is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, log on to www.nssf.org.
About NSSF’s Star Rating System
To achieve a 4- or 5-star rating, ranges must demonstrate excellence in all aspects of management and operations. Ranges that earn a rating are prominently featured on NSSF’s Find a Range resource at letsgoshooting.org, wheretoshoot.org and on the WhereToShoot mobile app. Does your shooting range have what it takes? Learn more about the program criteria and apply today to join the family of Star-Rated Ranges.
203-426-1320 ext. 212