April 2, 2026

NSSF Names 2TON as First Agency Affinity Partner, Expanding Marketing Resources for Firearm Industry Businesses

WASHINGTON, D.C. — NSSF^®, The Firearm Industry Trade Association, has named 2TON an official Affinity Partner, giving NSSF members access to specialized branding, marketing and digital development services exclusively designed for the shooting sports and outdoor industry.

The designation places 2TON among a select group of trusted companies that support NSSF’s more than 10,000 members nationwide and provide value through exclusive discounts.

“Our members operate in a highly specialized marketplace where traditional marketing approaches don’t always translate,” said Samantha Hill, NSSF Director of Member Services. “Companies need partners who understand the unique regulatory landscape, the culture of the shooting sports community and how to effectively communicate with today’s consumers. 2TON has developed that understanding through years of working alongside NSSF and our industry.”

For more than a decade, 2TON has partnered with NSSF on a range of strategic initiatives, including the organization’s brand refresh and the development of many of its digital platforms and websites. The agency has also participated in NSSF conferences and educational programming, sharing marketing insights with firearm industry businesses.

“We’ve spent years working closely with NSSF and immersing ourselves to learn what truly resonates with the shooting sports community,” said Sam Nielsen, Managing Partner at 2TON. “We’re honored by this distinction, and we’re excited to help NSSF member brands tell their stories, grow their businesses and connect with the audiences who share their passion.”

As part of the Affinity Partner program, 2TON will be listed as a resource within the NSSF member portal and will collaborate with the association to provide marketing education and resources for industry businesses.

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About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.

About 2TON

Guided by thoughtful design and smart strategy, 2TON delivers captivating content and brand experiences that drive business goals. 2TON specializes in social media & content creation; publicity and media relations; website design, development and management; digital marketing; and branding. Learn more at 2TON.com.

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NSSF Media contact:
Bill Brassard
203-426-1320 ext. 212

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