back arrow iconBack to News

December 1, 2023

Important SHOT Show Information For Media

Are you ready?


The 46th SHOT Show® runs Jan. 23 to 26 at The Venetian Expo and Caesars Forum in Las Vegas. The 2024 SHOT Show will be the largest ever in terms of booth space, with more than 2,500 exhibitors covering more than 815,000 net square feet of exhibit space at the two venues. The information provided here will help make your time spent at SHOT profitable and enjoyable.

Badge Pickup Locations

SHOT Show badges are no longer mailed to you in advance of the show. Pre-registered media can pick up their badges outside the Press Room on Level 4 of the Venetian on Sunday, Jan. 21, from 3 to 5 p.m., Monday from 8 a.m. to 5 p.m. and during regular show hours. Bring a photo ID and your confirmation email. Media invited to Industry Day at the Range may pick up their show badges at the range (you will not need your badge to board the free bus transportation to the range). See other badge pickup locations in and around Las Vegas.

Press Room Location

The Press Room is located in the Lando Ballroom on Level 4 of the Venetian—the same location as last year. The Press Room is home base for media at SHOT Show and is staffed by the NSSF Communications Team, whose members can assist you with show information and story ideas. You also can pick up a free refillable water bottle in the Press Room, compliments of NSSF®.

Press Room Resources and Press Room Hours

For a list of Press Room amenities and services such as wi-fi, coat check, reserving an interview room, charging stations and more, see Press Room Resources. The Press Room will close at 6 p.m. Tuesday through Thursday, January 23-25, and at 3 p.m. on Friday the 26th. See complete Press Room and show hours below.

Online Newsroom

The place for media to find show news, story ideas and more is the Online Newsroom. You’ll also find links to the SHOT Show Blog, press conference times, show facts and figures and more.

Press Conferences and Story Ideas

A listing of press conferences and a list of story ideas is available here. Press conferences include announcements by Davidson’s/Glock, 0 Dark 30, Rocky Mountain Elk Foundation, Absolute Machine Tools and Shooting for Women Alliance.

SHOT Show Facts & Figures

This listing of show facts and figures can enliven your coverage of SHOT Show. Here’s an example: Firearms and ammunition are a $9.4 billion industry. The total economic impact of the sporting arms and ammunition industry is more than $80.7 billion, which supports more than 393,000 jobs. Learn more show Facts & Figures. See also “How Big is the SHOT Show?” infographic.

Digital Press Kit Site

Media can access exhibitor and product press information using the Digital Press Kit site prior to, during and after the show. Access the Digital Press Kit by signing in with your badge number in the SHOT Show Planner.

SHOT Show Photo Library

SHOT Show again will make photos of the show available at no cost to media for use in their show coverage. The link will be available in the Online Newsroom. (General hunting and shooting images are available year-round for media use from here)

Frequently Asked Questions

Whether you are a SHOT Show media veteran or newcomer, browsing the Media FAQs can provide quick answers to questions you may have about the show.

Use Our App—SHOT Mobile!

This smartphone app can help you plan your show, navigate the show floor and find new products and services, among other helpful uses. Download at

Coat and Equipment Checkroom

Located near the Press Room, the coat and equipment checkroom will have attendants on duty during Press Room hours. NSSF and show management are not responsible for items left in the coat/equipment checkroom, and all items should be removed each day prior to the Press Room closing.

Industry Day at the Range—By Invitation Only

Just a reminder, attendance at Industry Day at the Range, slated for Monday, Jan. 22, the day before the show opens, is by invitation only from companies exhibiting at this event. Unless you are already registered for Industry Day, please do not arrive at the range expecting to gain access.

NSSF Media Membership

Become an NSSF media member to support the mission of NSSF—to promote, protect and preserve hunting and the shooting sports—and while at SHOT Show gain access to the Members Lounge where lunch is available for a fee. An NSSF media membership is only $25 per year. Join now or while at SHOT Show at the NSSF booth. Learn more.

Share This Article

Tags: 2024 SHOT Show media shot show

Categories: Media