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December 1, 2022

Black Rifle Coffee Co. Named Official Canned Coffee of 2023 SHOT Show

LAS VEGAS — NSSF®, The Firearm Industry Trade Association, has announced a new sponsorship agreement with Black Rifle Coffee Co. to be the official canned coffee of the 2023 SHOT Show®.

Black Rifle Coffee CompanyBlack Rifle Coffee will be available at select concession areas throughout The Venetian Expo and Caesars Forum for all attendees to enjoy during the show. Its brand will also be seen across the show’s digital, print and video platforms.

“As those who attend the SHOT Show will attest, coffee is a necessity for many on the show floor throughout the week. This is an awesome new partnership with Black Rifle Coffee Co., and we look forward to seeing their brand on full display at this year’s show,” said Chris Dolnack, NSSF Senior Vice President and Chief Customer Officer.

“Black Rifle Coffee is excited to partner with SHOT Show and NSSF. We look forward to serving show attendees our coffee as well as forming a long-term relationship with NSSF,” said Luke Peelgrane, BRCC Senior Vice President, Media and Marketing.

The 2023 SHOT Show will return to Las Vegas January 17-20 at both The Venetian Expo and Caesars Forum. NSSF’s annual trade show brings together thousands of professionals from the shooting, hunting, outdoor and law enforcement industries. More than 2,400 companies will be displaying their products and services in booths covering more than 800,000 net square feet.


About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit

About Black Rifle Coffee
Black Rifle Coffee Company (BRCC) is a Veteran-founded coffee company serving premium coffee to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. BRCC is committed to supporting Veterans, active-duty military, first responders and the American way of life. To learn more about BRCC, visit, follow BRCC on social media, or subscribe to Coffee or Die Magazine’s daily newsletter at


Media contact:
Bill Brassard
203-426-1320 ext. 212

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