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Featured News
October 27, 2025
How to Diversify Revenue Streams When Sales Slow Down
When sales dip or traffic thins out, most range and retail owners feel the squeeze fast. Margins are tight, overhead is high and the market…Read More
October 10, 2025
Personalization And Data In Firearm E-Commerce: Insights From Crimson Agility’s Adam Fabian
E-commerce is no longer optional for firearm retailers and ranges, it’s an essential part of doing business. But with so many platforms, tools and compliance…Read More
October 1, 2025
First Shots Program Helps the WildGats at the University of Arizona Give Back to the Community
Applying for a simple grant nearly a decade ago has led to hundreds of community members learning firearm safety each year. Bill Perkins, coach of…Read More