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Text Marketing & Compliance: What is S.H.A.F.T.?

This compliance webinar, “Text Marketing & Compliance: What is S.H.A.F.T.?,” was held on March 20, 2023.

Text marketing can offer an impressive return on investment (ROI) of up to 25x, outshining email’s performance by a factor of 10x. Unfortunately, only a small fraction of brands and retailers use it, leaving significant revenue on the table. In this talk, you will become familiar with the CTIA-established guidelines of S.H.A.F.T. (Sex, Hate, Alcohol, Firearms and Tobacco). With the knowledge gained, you can ensure your text campaigns don’t get flagged and your number isn’t blocked.

Watch expert Ben Nelson, founder of Otter Technologies — a waiver and marketing platform — to learn how to leverage this technology effectively to increase sales and keep your customers/members engaged.

Watch Now at SHOT University Online