News: online sales

October 29, 2019

Online Business Listings for Optimum Customer Engagement

There used to be only one directory that mattered: the phone book. Now, we have thousands of online directories visited…

June 27, 2019

The New Look of Customer Service

Today’s world of retail sales is one in which brick-and-mortar locations are in a constant battle against the instant gratification…

May 2, 2019

NSSF Industry Summit Hot Topic: UnMarketing

You’re an ace at marketing. You know exactly what to say and when to say it so that your message…

September 20, 2017

Range Marketing the Budget-Saver Way

Today’s shooters are accustomed to checking out firearms at local, independent retailers, only to buy them later online. In response,…

June 23, 2017

Information Security for the Firearms Retailer — Yes, It Matters

What does information security have to do with firearms retailers? Cyber-security will continue to require your focus, with no end…

May 17, 2017

From the Counter — Nagel’s Gun Shop, San Antonio, Texas

“From the Counter” provides timely industry perspectives from firearm retailers across the country. This month features Nagel’s Gun Shop in…