News: new customers

July 10, 2020

NSSF’s First Shots Clay Targets Turns First-timer Clay Busters into Return Shooters

“Gun clubs need to be warm, friendly and inviting,” says Skip Smith, General Manager of Drake Landing in Fuquay-Varina, North…

May 1, 2020

Lots of New Customers? First Shots Sets Them on the Right Path

Our retail and range industry members, with the exception of those in a handful of states, have been fortunate in…

March 25, 2020

Razorback Armory: How to Handle the Influx of New Customers During Crisis

“From the Counter” is the NSSF timely industry perspective from firearm retailers across the country. Our goal is to identify…

March 18, 2019

How to Attract New Customers with Food and Event Services

You don’t need to run a full-scale restaurant to get people to stay longer at your range — but some…

August 14, 2018

How to Attract New Customers

As a customer-driven business, your range needs to continuously attract new customers to thrive. These new buyers will account for…

July 5, 2018

Recruiting New Gun Owners Means Reaching Out

One of the reasons gun owners enjoy their sport is that we get to enjoy it together. It helps to…