News: marketing

October 4, 2018

From the Counter: Rocky Mountain Shooters Supply

“From the Counter” works to identify and highlight innovative market strategies helping retailers compete more successfully. Lessons learned will be…

September 24, 2018

Leading Industry Marketers Unite at 2018 CMO Summit

The second annual National Shooting Sports Foundation® (NSSF®) CMO Summit attracted more than 200 firearms industry marketing leaders from across…

September 12, 2018

NSSF’s 2018 CMO Summit Gains Public Affairs Co. as Supporting Sponsor

NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce…

September 10, 2018

Brothers & Company Joins NSSF’s 2018 CMO Summit Supporting Sponsor Roster

NEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Brothers…

September 7, 2018

Venetian and Palazzo Hotels Join in Sponsoring NSSF’s 2018 CMO Summit

NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce…

September 6, 2018

Lean Retailing: A Better Way to Manage Inventory — and Increase Profits

Of the many leaps forward in manufacturing over the last century, some were technologically driven and others were what’s known…