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May 16, 2022

NSSF Real Solutions® Launches #ThanksLEO Campaign

NEWTOWN, Conn. — NSSF®, the firearm industry trade association, launched a social media campaign, called #ThanksLEO, to show support of the law enforcement community during Police Week 2022.

“The firearm and ammunition industry is extremely grateful to the law enforcement community and the work they do every day to keep our communities safe,” said Joe Bartozzi, NSSF’s President and CEO. “We are proud to partner with law enforcement in our ‘Real Solutions. Safer Communities’ efforts to work together to make a positive difference in communities across this great country. That’s why NSSF kicked off our #ThanksLEO social media campaign and encourages everyone to participate in thanking our law enforcement community for the work they do each and every day to protect and serve our communities.”

The #ThanksLEO campaign allows people across the country to get involved this Police Week by posting pictures of “thank you” cards to law enforcement for their communities and connections to see. NSSF is working with Girl Scout and Boy Scout troops to create “thank you” cards, as well as paid promotion on social media to raise awareness.

Anyone unable to make a card of their own but still hoping to get involved can visit for a free downloadable social media kit.

In addition to encouraging communities to appreciate their law enforcement officers, the #ThanksLEO campaign will be distributing thousands of custom #ThanksLEO drink coasters at eateries in Washington, D.C., and will be asking members of Congress, their staff, Police Week attendees and any other interested individuals to pose for pictures with handheld social media frames.

The firearm and ammunition industry’s Real Solutions. Safer Communities.® campaign includes cooperative partnership efforts with law enforcement to provide true gun safety initiatives.

Project ChildSafe® is a partnership with over 15,000 law enforcement agencies in all 50 states and five U.S. territories to provide free firearm education and secure storage kits for police to distribute in their communities. These firearm safety kits include a free locking device that, when properly installed, renders nearly all models of firearms inoperable. This partnership has resulted in over 40 million free firearm safety kits distributed in the more than two decades of this cooperative partnership.

Don’t Lie for the Other GuyTM, is a straw-purchase prevention effort. This partnership with the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and Department of Justice (DOJ) is a public awareness campaign to warn that attempting to purchase a firearm for someone who is a prohibited individual or does not want to be associated with sale of a firearm is a federal crime punishable by a 10-year prison sentence and $250,000 fine. Part of this effort includes helping ATF to educate firearm retailers to spot signs of a potential straw purchase to stop the illegal attempt in its tracks.

Operation Secure Store® is also an ATF and DOJ partnership. This effort assists firearm retailers in improving security at their store locations to deter and prevent burglaries and robberies. As part of this program, NSSF matches ATF reward offers if a firearm is stolen to recover those stolen firearms and bring those criminals to justice.


About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit


Media contact:
Mark Oliva
203-426-1320 ext. 204

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Tags: law enforcement Police Week

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