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December 18, 2023

NSSF Announces Partnership with Lockton Affinity Outdoor

Firearm industry businesses affiliated with NSSF can now access tailored business insurance solutions

WASHINGTON, D.C. and OVERLAND PARK, Kan. — NSSF® and Lockton Affinity Outdoor are pleased to announce a new partnership benefiting NSSF members in need of insurance. For more than 23 years, Lockton Affinity Outdoor has been administering an insurance program specifically designed to protect firearm industry businesses. A wide range of businesses are eligible, including gun stores, ranges, ammunition manufacturers, gunsmiths, manufacturers of components and parts, home-based federal firearm licensees (FFLs), firearm instructors and more.

“Firearm industry businesses have all the risks of businesses in other industries, plus the added risks that come with operating within the firearm industry,” said Jeff Hewitt, SVP and Program Executive of Lockton Affinity Outdoor. “At Lockton Affinity Outdoor, our goal is to understand these risks and offer coverage solutions tailored to meet each business’s individual needs.”

“Through our Affinity Partner Benefit program, NSSF strives to connect our members to a variety of services providers who offer solutions that fit the unique needs of business in the firearm industry. In recent years, the area of insurance has been especially challenging for all, but especially so for our independent retailers, ranges, start-ups and home-based FFLs, who often report to us their difficulty in finding competitive rates and coverages,” said Samantha Hill, NSSF Director of Member Services. “We are pleased to add Lockton Affinity to our list of trusted insurance providers to help give our members options, savings and peace of mind.”

Firearm business insurance from Lockton Affinity Outdoor includes both property and liability coverage to protect against damages, injuries and other risks. Additional coverage options are available.

NSSF members can visit to learn more and request a quote for coverage.


About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit

About Lockton Affinity
The Lockton Affinity Outdoor Insurance Program is administered by Lockton Affinity, LLC, one of the nation’s leading insurance program administrators. The program offers a wide range of insurance solutions created especially for firearm owners, instructors, businesses, clubs and more. The Lockton Affinity Outdoor Insurance Program insures over $300 million worth of privately owned firearm property and protects more than 4,000 firearm businesses.


NSSF Media contact:
Bill Brassard
203-426-1320 ext. 212

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