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January 3, 2022

Gearfire Sponsors NSSF’s SHOT University Online

NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearm industry, is pleased to announce that Gearfire has signed on to sponsor NSSF’s SHOT UniversityTM Online. Gearfire provides a suite of award-winning technology solutions that has transformed the way the over 2,000 businesses within the firearm industry sell online, collect payments and manage in-store operations.

Gearfire LogoNSSF’s SHOT University Online provides an easy-access curriculum that allows NSSF members to take advantage of industry-leading educational content when it’s convenient to them, wherever they choose to use it. This e-learning platform provides interactive online courses taught by experts in retail strategies, marketing, security and technology, regulatory compliance and a host of other relevant topics.

“We have seen an increase in the demand for the specialized educational content that SHOT University Online’s 24/7-365 presence provides NSSF members,” explained John McNamara, NSSF Managing Director, Member Services. “We are grateful to have Gearfire’s support of our educational tool and encourage all users to check out the comprehensive digital tools Gearfire supplies manufacturers, distributors and retailers.

“We have a history of supporting educational programs that contribute to the growth of the shooting sports industry, which is why we’re thrilled to be sponsoring SHOT University Online,” says Chad Seaverns, COO of Gearfire. “This is a valuable learning tool that will undoubtedly play a significant role in helping FFL businesses succeed.”

SHOT University Online is available only to NSSF members and is offered free as part of their member benefits. To take advantage of the dozens of course offerings, members should simply log in at the University’s home page with their username and password, click on the course of their choice and explore the various modules of each.

Not an NSSF member and want to access this course? The training you’ll experience may very well save you in insurance premiums far more than the cost of a membership. We encourage you to and take full advantage of all SHOT University Online and NSSF’s many other resources have to offer your business. Learn more and join today by vising NSSF’s Membership Page or by calling 203-426-1320.


About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit 


Media contact:
Bill Brassard
203-426-1320 ext. 212

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