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January 17, 2022
At SHOT Show, Celerant Technology and NSSF Promote Partnership to Support Project ChildSafe and Firearm Safety
Firearm retailers can learn about Celerant’s FFL point of sale and ecommerce software with built-in Project ChildSafe donation options at SHOT Show Booth #42502
LAS VEGAS — During the SHOT Show®, Celerant® Technology and the National Shooting Sports Foundation® (NSSF®) are encouraging firearm retailers to support NSSF’s Project ChildSafe® program and firearm safety through Celerant’s point of sale and/or ecommerce software that allows dealers to easily accept donations and round-ups during checkout.
Celerant (Booth #42502) provides an all-in-one, point-of-sale and ecommerce solution to many retailers in the industry, and now the company has pre-loaded into its latest software a checkout option allowing customers to either round up to the nearest dollar or to choose a specific denomination to donate in support of Project ChildSafe. Retailers simply have to turn on the donation software option, in their point-of-sale and/or ecommerce, to begin their support of the country’s leading firearm safety education program.
During SHOT Show, Celerant representatives will demonstrate the new Project ChildSafe option to retailers and encourage its use so that Project ChildSafe messages about safe handling and secure storage of firearms can be expanded even further nationwide. NSSF is providing opportunities to help Celerant reach show attendees through the use of SHOT TV, the SHOT Daily publication and social media.
As part of its support of Project ChildSafe at SHOT Show, Celerant will be offering the first month of point of sale and/or eCommerce SaaS free, plus 20% off training, 10% off hardware and free credit card terminals at SHOT Show 2022. Visit their booth (#42502) to learn more.
“The benefit of our partnership is that we can work even closer with an industry that we respect and support,” stated Michele Salerno, Director of Marketing, Asst. VP of Celerant Technology Corp. “Our goal is to provide those who care about gun safety an opportunity to give back and support safety education efforts at the community level, while making it simple for retailers to facilitate.”
“This partnership allows the industry to support our firearm safety education efforts by offering Celerant customers an easy-to-use, point-of-sale donation option at no cost to the business,” says Joe Bartozzi, Chairman of Project ChildSafe Foundation and President & CEO of NSSF. “Firearm safety is a bedrock of our industry and the gun-owning community, and we are grateful to Celerant and all our donors for their commitment to reducing firearm accidents, thefts and misuse.”
Developed by NSSF, Project ChildSafe is dedicated to promoting responsible firearm handling and secure storage by distributing safety education messages and free firearm safety kits in all 50 states and the U.S. territories.
Celerant Technology is a preferred retail software provider of the NSSF and has provided point-of-sale software to the firearm industry for over 20 years.
Industry retailers and ranges who want to help support Project ChildSafe are encouraged to participate in this cooperative effort. For more information, please visit the Celerant booth #42502, www.celerant.com/projectchildsafe, or contact Barry Levine at 718-351-2000, option 3, or blevine@celerant.com.
To learn more about Project ChildSafe and Celerant’s new partnership, please watch the video here.
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About Celerant Technology
Celerant has been supporting the outdoor and firearms industry since 1999 with innovative retail software, enabling FFL dealers to expand their business both in store and online. As a preferred software provider for the NSSF, NRA and NASGW, Celerant supports dealers through point of sale, in store kiosks, eCommerce with FFL Locators, distributor integrations, A&D/e4473, range and membership management, online marketplace integrations, email marketing and more. For more information, please visit www.celerant.com/firearms.
About Project ChildSafe
NSSF, the trade association of the firearms industry, launched Project ChildSafe in 1999 (originally as Project HomeSafe). Since 1999, the program has provided more than 40 million free firearm safety kits and gun locks to firearm owners in all 50 states through partnerships with thousands of law enforcement agencies across the country. That’s in addition to the more than 70 million free locking devices manufacturers have included, and continue to include, with new firearms sold since 1998. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at projectchildsafe.org.
About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.
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Media contact:
Bill Brassard
203-426-1320 ext. 212
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