Text marketing is one of the most effective and often underutilized tools available to firearm retailers, ranges and e-commerce businesses. Texting provides firearm businesses with a direct, high-engagement way to communicate with their customers. Messages can highlight sales, promote training opportunities or drive event attendance in real time. In this exclusive NSSF Industry Insights interview, … Continue reading How To Text Market The Right Way For Firearm Businesses: Insights From Ben Nelson Of OtterText