July 2, 2019
Standing Room Only — Filling Your Training Classes to Capacity
Firearms training classes are critical to the profitability of most ranges, but how and when you offer them can spell the difference between a thriving program that drives sales both in and out of the classroom and one where people wonder why they bothered to show up.
Paul Bastean is the Managing Director and Principal Owner of Ultimate Defense Firing & Training Center, LLC, a flourishing indoor range in St. Peters, Missouri, that owes much of its success to its creative and constantly evolving roster of training programs. In fact, it’s one of the most highly respected ranges in the entire country, and that’s why we invited Bastean to deliver the presentation “Boosting Participation in Your Training and Education Offerings” during the 2019 Range-Retailer Business Expo.
During his time at the podium, Bastean will reveal smart marketing strategies that will have your clients signing up for the next-level skills class as they’re leaving the one that precedes it, how first-aid, hunter safety, ammunition reloading and other non-firearm classes can draw in members of the community who might not otherwise enter your doors. How staff involvement in your educational programs provides a natural pathway to sales in your pro shop or retail center. Mark your calendars, this is one session no range owner will want to miss.
Date/Time: Monday Aug. 19, 9:00-9:45 a.m.