July 20, 2018
Southwick Associates Sponsors NSSF’s 2018 CMO Summit
NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Southwick Associates has signed on to be a Supporting Sponsor of the organization’s 2018 CMO Summit. Based in Fernandina Beach, Florida, Southwick Associates is a leading market research, statistics and economics firm working to provide insights primarily to the outdoor industry, natural resource agencies and conservation non-profits. The firm regularly partners with NSSF to conduct surveys and compile its comprehensive papers and reports for the firearms industry.
“The marketing, public relations and advertising professionals attending this conference have an invaluable partner in Southwick Associates,” said Melissa Schilling, NSSF Director, Conferences & Exhibitions. “We are very pleased to have Southwick Associates join the roster of sponsors for this important event.”
“Success depends on knowing the latest trends, customer needs and marketing methods available,” said Rob Southwick, company President. “We’re excited to be a part of the NSSF CMO Summit to learn more and further accelerate our company’s growth.”
The 2018 CMO Summit takes place September 18-19 at the Ponte Vedra Inn and Club in Ponte Vedra Beach, Florida. This year’s forum, NSSF’s second, will highlight real-time data mining, trends in digital marketing, the opportunities and pitfalls within social media and the divergent pathways media consumption is taking. The conference features a number of highly regarded speakers, including Bonnier Media’s Executive Vice President Gregory Gatto, best-selling authors Jon Gordon and Jack Uldrich and ShopperBridge.com co-founder Beth Gregg.
In addition to the main conference, this year a special Research Track will be hosted post-conference. Taking place throughout the Wednesday afternoon following the close of the Summit, the Research Track will begin with a working lunch, followed by interactive discussions on customer engagement, artificial intelligence and chatbot utilization, multi-generational buying intel and fresh ways of discovering what drives today’s buyer.
All marketing, public relations and advertising professionals in or working with the firearms industry are strongly encouraged to attend this year’s CMO Summit. NSSF Members receive a discounted registration fee. Seating is limited and the event is expected to sell out quickly. Additionally, those who register and reserve their room at the Ponte Vedra Inn and Club before August 28 will receive a special room rate of $239 per night. Full conference registration information, including rates, nearest airport, club amenities and area dining and entertainment options are available here. The conference agenda and speaker information are also available.
Additional sponsorship opportunities are available. For more information on how your company can support this summit, contact Chris Tatulli, NSSF Director, Exhibit & Sponsorship Sales, at [email protected] or 203-426-1320 ext. 214.
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 11,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit nssf.org.