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October 14, 2014

SHOT Show University Ticket Discounts Available to NSSF Members


Always a sell-out, SHOT Show University is the SHOT Show’s premier event for retailers and range operators. Held the day before the show opens, all FFL retailers are encouraged to attend this sellout event. Tickets to SHOT Show University are $250 for NSSF members, $500 for non-members. Lunch and an evening cocktail reception are included in the day’s lineup. New for 2015, NSSF Premium Retailer members will receive one complimentary ticket to SHOT Show University.

During SHOT Show University, attendees have four educational tracks to choose from. These include:
  • Track 1: ATF Compliance—Did you know that 80 percent of violations cited by the ATF are related to 4473 errors? This education track will teach you how to avoid the most common mistakes, plus ways to better maintain your A&D books, correct mistakes you do discover, methods of dealing with compliance while working on the road and advice on passing an ATF exception without a single negative mark.
  • Track 2: Drive Your Sales—Geared for those looking for new ways to improve performance, increase customer traffic and realize new profits, attendees in this track will learn about virtual marketing practices, ways to stand apart from your competition, promotional tactics that get results, and devices to up your cash flow.
  • Track 3: Retailing 101—While new retailers will derive the most from this track, there’s something here for anyone in the consumer end of the firearms industry. Topics here include loss prevention and site security, basics of digital marketing, how to improve your inventory turn rates, merchandising practices that get noticed and budgeting for advertising.
  • Track 4: Veteran Retailer—This is where the old dogs learn new tricks, such as how to run the back office better, making the most of the store layout you have, ramping up e-commerce plans, and hiring practices that bring the customers to your store and turn them into regulars.
To join NSSF, upgrade your membership to Premium Retailer or learn more about all the benefits NSSF offers its members, email membership@nssf.org.