Industry Research Report: Handgun Consumer Study 2025 Edition
NSSF’s recently released 2025 Handgun Consumer Study analyzes the behaviors, attitudes, and characteristics of United States handgun consumers to uncover motivations, brand loyalty, intended uses, purchasing habits, and demographic information.
This edition also includes a comparison to the 2011 Handgun Consumer Study, revealing significant shifts within the handgun market.
This publication is available to NSSF Members only.
Key Takeaways Include:
- A high number of respondents cite the primary reason for owning a handgun being for personal protection or home defense.
- Majority of handgun buyers usually purchase handguns at local gun stores.
- And much more!