Industry Reference Guide
The 2020 Industry Reference Guide provides a current look and historical trend data for a wide range of categories pertaining to many aspects of the industry, including hunting and target shooting activity. The report includes more than 200 pages of information, all at your fingertips!
Consumer Segmentation Report
Our latest effort, again at the request of membership, has been to identify what the main types of gun owners are and develop profiles of each segment based on their wants and needs.Read More
Industry Research Reports
Stay Current on Industry Trends
Subscribe to receive updates when new data analysis reports and information is available. Identify trends early and capitalize on them. With the industry gaining more and more attention from media and financial investors, it has never been more important to be up to date on the latest statistics.