How to Expand The 2A Community: Marketing Insights from Top Shot Chris Cheng
[…] and respect, not trend-chasing or tokenism. He advised focusing on three foundational elements: Choosing the right message Using the right messenger Distributing through the right channels From Women to Mainstream: A Blueprint for Success Cheng pointed to the industry’s successful engagement with women over the last 15 years as a roadmap for future outreach. […]
Update: Make That 26.2 Million New First-Time Gun Owners Since 2020
[…] That’s a good thing – as the Second Amendment is for everyone. The surge in African American gun buyers in the 2020-2022 period was pronounced. African American women in particular were the fastest growing demographic of gun owners in the country. The Cut highlighted this trend with an article titled, “The New Face of […]
How Peterson Outdoors Ministries Empowers Veterans and Families Through the Outdoors
[…] changes that made MSSU more accessible. The Call to Serve Veterans Post-9/11 Fast forward a decade. The devastation of 9/11 hung heavy over the country. Men and women flooded the military. In those early days, Tron admits he had no idea where his vision for Peterson Outdoors, a veteran service organization he hoped to […]
Americans Charted Record Book Year for Firearms in 2023, With 2024 Looming Large Too
[…] in the last year. That’s significant. So who’s buying? Gun owners today reflect a diverse community. African Americans continue buying firearms in large numbers, especially African American women who want to protect themselves and their children from criminal violence. In Washington, D.C., ABC 7 News highlighted the trend in a local news report and […]
Two Countries Grappling with No 2A Rights an Important Reminder of Ours
[…] the Hamas terror attacks but those reforms have now taken on a newfound imperative after Israelis were left defenseless in their homes when Hamas terrorists killed men, women and children. Ben-Gvir moved to ease restrictions and speed up the permitting process in February 2023 for recently-discharged Israeli Defense Forces, police, firefighters and active reserves […]
Celebrate National Hunting and Fishing Day
WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, encourages outdoorsmen and women to celebrate National Hunting and Fishing Day (NHF Day) this Saturday, September 28, 2024. This day highlights hunters and anglers’ essential role in wildlife conservation and habitat preservation. As the title sponsor and founder of NHF Day, NSSF is proud to support […]
BIS Export Rule Targets Hunters, Competitive Marksmen Traveling Overseas
Hunters and competitive marksmen and women thinking about traveling overseas for their next adventure should keep in mind that the Biden administration’s new rule targeting firearm exports also puts their personally-owned firearms in the crosshairs. The Commerce Department’s Bureau of Industry and Security (BIS) published an Interim Final Rule that makes permanent a freeze […]
U.S. House Subcommittee Holds Hearing on ‘The Right to Self Defense’
[…] is a Second Amendment advocate who previously spent 22 years in law enforcement in Tulsa, Oklahoma, and is a renowned competitive shooter. She is especially vocal about women exercising their rights to keep and bear arms and noted that point once again. “Women are the fast-growing group of gun owners in our nation. And […]
Public Range Construction Made Affordable Through Firearm and Ammunition Excise Tax Contributions
[…] shooting sports on an annual basis. That’s largely due to the over 22 million new gun owners in America since 2020. One third of those participants are women and 17 percent of those are new to the recreational shooting sports, an increase of five percent from 2020. Those recreational shooters, too, are the primary […]
Black History Month Should Celebrate Black Gun Ownership
[…] and private ranges look like the rest of America, because, let’s be honest, their customers are the rest of America. That includes more African American men and women purchasing firearms, learning how to properly and safely store them when not in use and becoming proficient in marksmanship. Gun Control History The history of African […]