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December 18, 2009

Outdoor Media Gearing Up for SHOT Show


More than 1,100 outdoor media professionals have pre-registered so far for next month's Shooting, Hunting and Outdoor Trade (SHOT) Show, where the latest gear for hunters, shooters and outdoor enthusiasts begins its journey from manufacturer to marketplace. The annual show, which brings together the largest gathering of outdoor media in the world, will draw 60,000 industry professionals to do business over four days in Las Vegas.

If you are a working media professional who covers the shooting sports or writes about the equipment and accessories used by hunters and shooters, there is still time to register for a SHOT Show media badge. To receive a badge, you must provide proof that you cover the industry on a regular basis. Read the media registration guidelines at www.shotshow.org.

At the show, which is owned by the National Shooting Sports Foundation and is open to  trade professionals only, media representatives join firearms retailers, shooting range operators, law enforcement and others to learn about the latest products. Media also has the opportunity to attend several "media days." These are invitation-only events, but most will allow bonafide media professionals to attend.

At least three events have been planned by exhibitors and their representatives that allow media to handle new products and, in some cases, test them at Las Vegas area shooting facilities.

Here is a profile of three such events, all of which take place on Monday, January 18, the day before the SHOT Show opens.

–Bass Pro presents Media Day at the Range, 9 a.m. to 4 p.m., Boulder City Pistol & Rifle Club. See www.media-day.com for more information. More than 40 companies are participating.

–2010 New Product Event, 9 a.m. to noon, Desert Sportsman's Rifle & Pistol Club. Kevin Howard, coordinator, [email protected]. Participating are Browning, Winchester Repeating Arms, Bushnell, Winchester Ammunition, Mossy Oak, Browning Footwear, LaCrosse/Danner Boots, Taurus, Polaris, Birchwood Casey and Crimson Trace.

–2010 Smith & Wesson Shoot Out, 12:30 to 4:30, American Shooters. Tonya Giudice, coordinator, [email protected]. Participating are Smith & Wesson, Thompson Center, Walther, Rocky Mountain Elk Foundation, Coleman, Dallas Safari Club and Trijicon. .

Note: All of the media days are independent of the SHOT Show and are not official SHOT Show events.