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November 1, 2010

Outdoor Channel and NSSF Announce Innovative Marketing Partnership for 2011 SHOT Show


NSSF and Outdoor Channel have announced an unprecedented marketing partnership for the 2011 SHOT Show. As part of the deal, Outdoor Channel will be the major sponsor of the SHOT Show’s State of the Industry gala event.

“We are very excited about this agreement with Outdoor Channel that enhances the overall impact the SHOT Show has in our industry and also reinforces Outdoor Channel’s position as America’s Leader in Outdoor TV,” said Chris Dolnack, senior vice president and chief marketing officer of NSSF, owner of the SHOT Show. “We have always had a great working relationship with Outdoor Channel, and their forward thinking has taken them to a new level in our industry.”

Though all details were not released, NSSF says the agreement makes Outdoor Channel the sole sponsor of the industry’s premiere event, the SHOT Show State of the Industry dinner and awards ceremony. The agreement also includes elements that will provide Outdoor Channel with major exposure at the show, including a hospitality suite, branded informational kiosks, signage throughout the Sands Expo and Convention Center and guerilla marketing teams walking the show floor. Outdoor Channel’s category-leading talent, such as Ted Nugent and Michael Waddell, also will make appearances in two prominent locations. Additionally, the network will continue to produce and expand SHOT Show TV, the official daily television production of SHOT Show.

Read NSSF’s full press release.