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August 17, 2017

NSSF Welcomes MarketPlace Insight as Presenting Sponsor of CMO Summit


NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that MarketPlace Insight has signed as the Presenting Sponsor of the association’s upcoming CMO Summit. Led by a global management consultant and a nationally recognized business intelligence expert, MarketPlace Insight has been providing the industry’s firearm manufacturing, distribution and retail executives with the insight needed to make critical business decisions. The firm aggregates an immense amount of daily buying, selling, pricing and demographic data from its POS and online retail sources for purposes of driving profitability, product definition and market share.

“While a component of marketing is intuition, intuition doesn’t happen without boots-on-the-ground experience and hard numbers to back it up,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer. “Without a doubt, having MarketPlace Insight involved in our first CMO Summit is going to be a value-added proposition for every marketing executive and creative talent in attendance.”

“On its own, data analytics is only a buzzword that can fail to deliver meaningful value. In contrast, MarketPlace Insight aggregates real-time transaction data and provides executives and board members with defined actions to navigate the competitive landscape,” says Ryan Nokes, Director of MarketPlace Insight. “We are honored to be NSSF’s presenting sponsor and look forward to adding value to this inaugural event by demonstrating how we deliver this content with the aid of industry-specific experts who have worked across multiple levels of the firearm supply chain.”

The 2017 CMO Summit will take place Sept. 26-27, in Ponte Vedra Beach, Florida, at the stunning Ponte Vedra Inn & Club. Designed to bring together industry’s CMOs and other leading marketing executives for a unique opportunity to hear from experts in digital and influencer marketing, attendees will discuss current issues and trends, learn how to harness the power of data and maximize the opportunities presented by social media to develop industry-specific best practices. The summit was created following the success of NSSF’s inaugural Executive Management Seminar that took place during the 2017 SHOT Show, after which the organization received numerous requests for a forum dedicated specifically to marketing executives.

Registration is for the 2017 CMO Summit is now open to both NSSF Members and non-members, and NSSF Members receive a significant discount on their registration fee. A special hotel rate is also bring offered through August 25. Click here to see the full agenda, register for the summit and reserve your hotel room.

Additional sponsorship opportunities are available for this event. For more information, contact Chris Tatulli, NSSF Director, Exhibit & Sponsorship Sales, at ctatulli@nssf.org or 203-426-1320 ext. 214.

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About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit www.nssf.org.

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Media contact:
Bill Brassard
203-426-1320