NSSF Issues Call for 2015 Industry Summit Presentations

To: ALL MEDIA
For immediate release

November 12, 2014

For more information contact:

Bill Brassard
203-426-1320

NSSF Issues Call for 2015
Industry Summit Presentations

Diversity, Media, Marketing, Participation Trends,
Hunting and Legislation are Focus Areas

NEWTOWN, Conn. — The National Shooting Sports Foundation has issued a call for presentations at breakout sessions at the 2015 NSSF Industry Summit, which will take place June 1-3, 2015, in Savannah, Georgia.

The longstanding NSSF Industry Summit has been responsible for many innovative and effective programs that have helped build participation in target shooting and hunting. The Summit also provides attendees with the latest research related to industry, hunting and target shooting, and delivers cutting-edge information from experts in their field.

The goal of the 2015 Industry Summit will be to share dynamic and reputable models of success that contribute toward a common Industry goal of increasing participation in hunting and target shooting.

Those attending the NSSF Industry Summit are decision makers from all segments of the firearms industry, including firearms retailers, range owners, members of the conservation community and state wildlife agency professionals.

Presentation Details: All presentations during the breakout sessions will be scheduled for no more than 15 minutes per presentation. The subject matter must be consistent with the Summit’s theme and at least one of the topics listed below. Meeting time and space is a limiting factor, and we may not be able to accept all presentations submitted. All presentation submissions are due by December 4, 2014. Submissions should be made via the Summit website. The presenter will be notified of acceptance via email by December 12, 2014. Breakout session rooms will be equipped with a laptop, projector, screen and podium/lav. microphone.

Presentation Topics

Diversity

• Numbers, trends and effects on our industry and sports
• Successful models related to participation, outreach and broadening customer base
• My story: lessons learned and shared
• Hispanics and the shooting sports

Media/Outreach

• But it’s not true! How to counter anti-gun rhetoric
• The move toward mobile
• Lessons learned using social media
• Models of success for outreach campaign
• Using technology and new media to engage new customers and supporters

Changing Face of Today’s Shooters

(younger shooters/females/urbanites)

• Models of success in engaging these audiences
• Target shooting recruitment
• New pilot efforts to recruitment
• Building customers and engagement. What works?
• Building new places to shoot

Hunting

• Models of success
• Hunting recruitment
• New breeds of hunter: Locavores, foodies, urbanites
• Traditional (lead) ammunition
• Apprentice hunting

Government Relations

• State battles and ballot initiatives
• Big threats, big opportunities
• Grassroots vs. big money
• Legislative and regulatory

For more information on the NSSF Industry Summit and to submit a presentation, visit nssf.org/IndustrySummit or email Melissa Schilling, NSSF Director of Recruitment and Retention, at mschilling@nssf.org.

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About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 10,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, visit nssf.org.