May 2, 2019
NSSF Industry Summit Hot Topic: UnMarketing
You’re an ace at marketing. You know exactly what to say and when to say it so that your message gets buy-in. But today, more than ever, you’ve got competition in this ever-cluttered world of pop-up ads and Amazon domination.
If you’re feeling like the traditional methods of reaching your customer base are getting lost in the crowd, you’re not alone and you’re not imagining things. It’s time for a change, and Scott Stratten is going to show you how in his NSSF Industry Summit presentation “UnMarketing: Stop Marketing, Start Engaging.”
Everyone’s heard the term “brand ambassadors.” Their most recognized form exists in well-paid celebrities and pro staff. But Stratten reveals why a departure from traditional marketing avenues and a fresh approach to customer engagement will mean your clients should and can be your brand ambassadors, essentially doing your marketing for you as they spread the word about the value, service and personal attention you provide.
This is a conversation about addressing issues like trust, authenticity, relationships and service, four things in high demand by today’s buying public. In “UnMarketing,” Stratten deftly details how to you can meet those needs — and ultimately close more sales — with both online and offline methods that put and keep you in front of your target audience so when they have the need to buy, they choose you.
A 2018 induction into the National Speakers Association Hall of Fame, Stratten delivers the goods with humor and insights that have his audiences at rapt attention. The president of Un-Marketing, he has an established and highly respected track record of transforming how corporations like PepsiCo, Century 21, Fidelity and Microsoft do business.
Registration for the 2019 Industry Summit is now open, and Stratten is just one of many dynamic speakers scheduled to address our industry’s decision makers. Don’t miss out, reserve your seat now. As a reminder, early bird pricing for the Summit is in effect through June 1, and those who complete their hotel room reservations at our host hotel, the Cheyenne Mountain Resort, by May 11 also receive a discounted rate.