August 8, 2018
Looking for the ‘Big Aha’ for Future Success? Here It Is.
Everyone who aims to run a successful business would like to think they’re one step ahead of the curve, two steps ahead of a trend—and miles ahead of the competition. But the pace of change is today’s world of business is one that can quickly leave even the savviest entrepreneur in the dust.
From consumer behaviors and preferences, emerging technologies, social media and even business models themselves, the landscape for success can resemble a game of “whack-a-mole,” and in such an environment, it is difficult to look ahead to the next quarter, let alone the next year.
As a marketing or public relations professional in the firearms industry, your top priority is to position your company for continued future success.
At the CMO Summit, futurist Jack Uldrich will explain how to do just that—and give you an a-ha! moment while he does it—with his “AHA” of three unconventional ideas for future-proofing your business today.
“AHA” is an acronym that stands for Awareness, Humility and Action. Boiled down to its simplest form, it means that for future success, you must strive to enhance your awareness of changes on the horizon, have enough humility to acknowledge that what served your business well in the past might not be sufficient tomorrow and be willing to take action in the face of less-than-perfect information.