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January 10, 2012

Las Vegas to Welcome the SHOT Show


The SHOT Show® is only a week away. Nearly 60,000 firearms industry professionals will make their way to Las Vegas for the annual Shooting, Hunting and Outdoor Trade ShowSM  Jan. 17-20, where they’ll get a first look at the new products and services they hope will excite customers in 2012. The National Shooting Sports Foundation owns the show, revenues from which support NSSF’s many programs, including government relations, First Shots, Families Afield, Hunting Heritage Partnership, Collegiate Shooting Sports Initiative, Project ChildSafe and Don’t Life for the Other Guy.

The $4.1 billion industry continues to be a bright spot in the anemic U.S. economy, as sales in 2011 topped the previous year’s. Through December, adjusted National Instant Criminal Background Check statistics, an indicator of industry sales, showed 19 straight monthly increases over the same period of the previous year, and background checks for Black Friday, Nov. 25, set a new one-day high.

“We are grateful and proud that our industry has helped maintain jobs from the manufacturer through retail levels during these difficult economic times,” said President and CEO Steve Sanetti of NSSF. “Industry is delivering products that people desire for sporting purposes and personal and home defense. We see no reason why this won’t continue during 2012. Buying activity at the SHOT Show will give us a first look at the industry’s prospects for the year ahead.”

NSSF has scheduled a press conference at the show to discuss the many indicators that reveal Americans’ interest in owning firearms is on the rise nationwide.

The largest trade show of its kind in the world, the SHOT Show attracts buyers from all 50 states and more than 100 countries. Manufacturers and distributors display a broad range of products, including firearms, ammunition, optics, reloading, locks and cases, shooting range equipment, targets, training and safety equipment, hunting accessories, law enforcement and tactical equipment, hearing and eye protection, tree stands, scents and lures, cutlery, GPS systems, holsters, apparel, leather goods, game calls and decoys.

Read the NSSF news release on the SHOT Show.