January 19, 2012
Gun Sales Look Promising for 2012
NSSF’s announcement that the firearms industry continues to thrive in a down economy and the potential exists for another strong sales year in 2012 was welcomed by the nearly 60,000 industry professionals attending the NSSF-owned Shooting, Hunting and Outdoor Trade Show (SHOT Show) this week in Las Vegas.
The $4 billion firearms and ammunition industry stands apart from other industries that are struggling in the slow economy. Demand for guns has continued at a robust pace since late 2008. NSSF estimates the industry is responsible for approximately 180,000 jobs and has impact on the U.S. economy of $28 billion.
Many indicators such as background-check statistics, firearms production and importation, firearm-retailer surveys and on-the-ground reports from retailers nationwide reveal that interest in firearm ownership is high.
Why are more Americans choosing to own firearms? Reasons range from citizens’ increased awareness of the Second Amendment protecting the individual right to own firearms that was reaffirmed in two recent Supreme Court decisions, to increased interest in personal and home protection, to increased interest in the shooting sports and hunting.