NSSF, the firearm industry trade association, is committed to providing grants that work to underscore and support our industry’s R3—recruitment, reactivation, and retention—efforts. Since 2003, NSSF has awarded more than $12 million in grant monies to organizations as varied as 4-H, First Shots Host Ranges and the Collegiate Shooting Sports Initiative, as well as to a number of conservation and sportsmen’s organizations through NSSF’s own million-dollar Hunting Heritage Grant Program.