If 2020 taught the industry anything, it’s the importance of being flexible and able to adapt to a fast-changing business environment, as well as the necessity of innovating to attract and retain new customers. These top-caliber presenters will provide actionable insights to do just that.
Charles Anderson is the CEO of GAT Marketing, a firearms-focused full service agency. Charles has over 20 years’ experience in marketing through direct sales and digital space, with a focus on bringing new products to market. Charles has learned to work with budgets of all sizes, and knows how to maximize the tools available to firearms-based businesses. It is his goal to support firearm retailers and ranges in an effort to cost-efficiently and brand-effectively reach their consumer market.
Paul Bastean is the Managing Director and principal owner of Ultimate Defense Firing Range & Training Center, LLC, and the Managing Director of Heritage Estate Services and Firearm’s Appraisals, all while maintaining a sergeant’s commission with the Special Operations Division for the Lake St. Louis Police Department. Through his leadership and vision, Ultimate Defense is today one of the leading firearms training institutes in the United States.
Mark Bowlin is a serial entrepreneur and serves as a trusted advisor and Culture Index consultant to CEOs of fast-growing companies across the country. His expertise focuses on impacting top and bottom-line results by helping CEOs get out of their own way and put the right team around them to scale. As an experienced business leader, Mark is a pragmatic strategist who focuses on application rather than just theory.
Prior to Culture Index, Mark consulted with hundreds of fast-growing businesses through EverittCo, a marketing and branding firm he started and led for 10 years. Mark’s entire career has been rooted in helping organizational leaders who are driving for profitable growth and differentiation achieve their goals.
Mark is a professional business speaker and travels the country presenting to CEOs about hitting their goals. Mark is a father of three and lives in Dallas, Texas, where he also serves as a worship leader and musician in his church.
Benjamin Brickweg has an MBA in marketing and is an attorney and published author. As the founding partner of Sagewood Transaction Advisors, Brickweg leads client development initiatives, working directly with clients in the outdoors industry, adventure travel and resort and mountain town markets, and over the past 15 years has guided more than 100 business owners through successful exits from their respective industries.
A serial entrepreneur, Brickweg has seen the good, the bad and the ugly of business exit strategies. His know-how includes navigating the routine snarls of valuation, transaction structures, family/employee transitions, due diligence, distressed company situations, and complex negotiations.
As the Operations Director at Range Membership Solutions, Amanda Carey works with indoor shooting ranges to develop proficient and effective membership departments, producing a powerful revenue source to help cover a range’s fixed operating costs. She understands what it takes to operate a full-service range and believes membership should always elevate your business’ profitability and minimize the stress surrounding the ebbs and flows of the firearms industry. She has worked with over a dozen indoor shooting centers to build and grow their membership departments, some of which have doubled their membership numbers since working the RMS process.
Amanda holds a Bachelor’s degree in Science from University of Houston – Clear Lake and has been working in membership sales for over three years.
John “JC” Clark
JC is co-founder of FFL Consultants and a veteran of the military, law enforcement and firearms industry business arenas. JC has been directly responsible for the management and oversight of nearly 500 firearms licensees operating throughout the United States. This has afforded him extensive personal knowledge and experience related to the firearms industry, FFL business operations, driving profitability, and protecting organizations against risk. JC thrives in supporting clients in the areas of state and federal licensing, compliance initiatives, business assessments, OSHA/EHS/EPA compliance and range operations, loss and risk mitigation, internal control functions and the implementation of corporate governance practices. JC also serves as a primary business, security, and compliance consultant to the firearms industry, supporting the Members of the NSSF.
Ty Eggemeyer is the co-owner and co-founder of Keystone Shooting Center, an indoor NSSF Five-Star range and retailer located outside of Pittsburgh, Pennsylvania. As the co-founder and CEO of Canopy-Solutions, a Houston-area specialty construction business, Eggemeyer is also involved in senior housing facility development and other private equity ventures. His specialty is marketing and operational control, having spent many years leading Pinnacle Electronics and AccuSpec Electronics to world-class performance. He holds an MBA from the University of Virginia, where he was a Shermet scholar, and a BBA in Finance from West Texas where he was named Outstanding Finance graduate. Upon graduating, Eggemeyer worked for the global consulting company McKinsey & Company before moving on to become Director of Business Development for Precision Castparts which is today a Berkshire Hathaway Company.
Dan has owned Maxon Shooter's Supplies since 2015, advancing into the firearms industry after a 20-plus year career in commodity futures trading. He is also the founder and first president of the Illinois firearms dealer association FFL-IL, which was founded in response to relentless attacks against Federal Firearm Licensees by anti-gun and anti-2nd Amendment groups. Today FFL-IL is dedicated to preserving the gun rights of all lawful Illinois residents by ensuring gun stores and ranges are not regulated out of business.
After a successful career in sales and marketing, Ross took his own entrepreneurial leap of faith and started a business coaching and consulting firm—becoming a fourth generation entrepreneur.
Focusing on small to mid-size companies, Ross has helped dozens of small businesses simplify and improve their business processes and achieve success. Ross’s passion for entrepreneurship became even strong and clearer after he was introduced to the Entrepreneurial Operating System (EOS) Since then, being an EOS Implementer has allowed him to create tremendous value and make a difference. Ross embraces the opportunity to help others achieve results through EOS because, not only has he been in the trenches and “in your shoes,” he knows what it takes to succeed and how to get you there.
Ross recently retired as an NCAA hockey official. He officiated for 17 years and applies his experiences and learnings to his practice and coaching clients.
Born into a family of sportsmen, Amanda Justino has been around firearms since the age of eight, and through her youth often accompanied her father for hunting or other sporting activities. She attended many sporting clays, trap and skeet events at a young age, bringing that experience to her career as the office manager of RTSP, LLC, New Jersey’s first NSSF Five-Star Range. She has been with the company for over three years and has been a part of their growth as RTSP opened its second NSSF Five-Star Range in December 2018.
Dale Krupinski has nearly 20 years of safety and health management experience, including lead and metals remediation and firearms range environmental services such as lead recovery and recycling, lead contamination remediation, range maintenance, range improvements, hazardous waste stabilization, sampling, lead dust remediation, lead-impacted soil treatment and compliant site closure. His career includes working as a Safety and Health Compliance Officer and at OSHA’s National Office, where his expertise included OSHA compliance assessments, training, and program development in areas including recordkeeping, ventilation, occupational noise, personal protective equipment, respiratory protection, machine guarding, electrical safety and toxic and hazardous substances exposure monitoring.
Frank Medina has spent much of his career working in the start-up arena. He studied finance and accounting at the University of Oklahoma before going on to spend a decade working as an accounting and finance professional where his focus was on businesses in early development phases and those in stages of substantial growth. Starting in the early formation of Wilshire Gun, a “next-generation” shooting range, he helped raise capital and build the teams necessary to execute their growth investment strategy. He has experience using new technology to create operating leverage while enhancing the experience for the customer, and as a corporate controller for a high-growth medium-sized company, Medina has been part of a team that has achieved more than 65-percent sales growth each year for the past four years.
Dr. Matthew Miller is the Director of the Suicide Prevention Program for the U.S. Department of Veterans Affairs where he leads a team dedicated to the implementation and reinforcement of evidence-based community and clinical interventions addressing suicide prevention. Previously, he served as the Director of the Veterans Crisis Line and under his leadership, the VCL became the world’s largest and most efficient suicide crisis call center.
Dr. Miller is an Air Force Veteran. He served as a Clinical Psychologist and the Chief of Mental Health at a Joint Services Pilot Training Wing at Wright-Patterson Air Force Base and was responsible for overseeing mental health operations for all active duty service members and dependents, as well as head of the installation’s suicide prevention program.
Dr. Christine Moutier
Dr. Christine Yu Moutier knows the impact of suicide firsthand. After losing colleagues to suicide, she dedicated herself to fighting this leading cause of death. As a leader in the field of suicide prevention, Dr. Moutier joined AFSP as Chief Medical Officer in 2013, and it’s through her passion and commitment that we see a lasting impact via research, education and support to communities across the U.S.
She has testified before the U.S. Congress and provided multiple Congressional briefings on suicide prevention. She has presented to the White House and at the National Academy of Sciences, she co-anchored CNN’s Emmy Award winning Finding Hope suicide prevention town hall, and has appeared as an expert in The New York Times, The Washington Post, Time magazine, The Economist, The Atlantic, the BBC, CNN, NBC and other print and television outlets.
Since earning her medical degree and training in psychiatry at the University of California, San Diego, Moutier has been a practicing psychiatrist, professor of psychiatry, dean in the medical school, and medical director of the Inpatient Psychiatric Unit at the VA Medical Center in La Jolla, treating diverse patient populations from Asian refugees to veterans to corporate and academic leaders. Dr. Moutier has authored numerous articles and book chapters for medical and general audiences.
Dr. Krista Peterson is an executive advisor, licensed clinical psychologist, and business owner practicing in San Antonio, Texas. Dr. Peterson assists visionary business owners in better understanding their human capital to maximize ROI.
Prior to serving as a Culture Index Executive Advisor, Dr. Peterson owned a forensic assessment practice in Minneapolis, Minnesota. She has thousands of hours assessing human behavior for the courts.
Dr. Peterson earned a B.A.S. in Psychology from the University of Minnesota Duluth and Doctor of Clinical Psychology (Psy.D.) with a concentration in forensic evaluation from Minnesota School of Professional Psychology. Dr. Peterson and her family currently reside in San Antonio, Texas.
David Sabo is a managing partner of the Midwest Shooting Center in Cridersville, Ohio, as well as a managing partner in Black Rifle Firearms, an online firearms and accessories center. He credits the successful establishment of Midwest Shooting Center to his time as a managing partner of the Ohio/Pennsylvania Anytime Fitness franchises, one of the largest in the Midwest. A former commissioned officer in the United States Marine Corp, Sabo holds a B.A. in Business Marketing and Accounting from the University of Indianapolis and an M.B.A. in Accounting from Wesleyan University, and he is both a Certified Public Accountant and a Project Management Professional.
A U.S. Navy veteran, Jason Smith has more than a decade of experience supporting the shooting range industry with environmental, health and safety expertise. As a Certified Industrial Hygienist (CIH), Smith leverages a multidisciplinary, scientific approach to working with range owners and operators to protect employees and customers from exposures to lead, noise and other workplace hazards. He also works closely with NSSF to help develop effective training, education and implementation solutions for range operators.
Deborah Spangenberg is the General Manager for New Jersey’s RTSP firearms ranges, both NSSF Five-Star Ranges, and has been with the company since its inception in 2011. She has played an integral role in helping the business grow, managing all aspects of the organization with a primary focus on the financial stability of the company and staff development. With the help of her management team, she has developed policies and procedures to ensure a safe work environment, implemented a comprehensive training program so that all her employees have opportunities for advancement and created incentive programs to encourage productivity.
Bryan “B.A.” Stear is the founder of Shoot Indoors, a popular indoor shooting range franchise in the suburbs of Denver. He also runs a successful range design consulting service helping new owners use data analytics and demographics to smartly design their ranges and pick profitable locations. Stear spent the first half of his career designing satellites and performing data analytics, but always had the ambition to open a shooting range that would change the entire industry. He accomplished that dream by building Shoot Indoors, which utilized his patent-pending TAPER-Range design to cut equipment costs by over $100,000. He graduated from Lehigh University with degrees in Mechanical Engineering and Astrophysics before earning a Master’s in Engineering Management from the University of Colorado where his thesis focused on range business planning.
Jeff Swanson is co-founder and an owner of the “next-generation” shooting range Wilshire Gun and the Managing Member of NexGen Range Consulting. A member of NSSF’s Range Action Specialists Team, Swanson is also a regular speaker and writer on shooting range development topics that emphasize diversifying revenue streams across multiple profit centers. An entrepreneur and attorney with nearly a quarter-century of practice as a litigator, real estate advisor and business development consultant, he has extensive experience in business plan development, financial structuring and operations implementation from inception to profitability. He holds a J.D. from the University of Tulsa College of Law and a B.A. from the University of Oklahoma with an emphasis in finance and communication.
In his work with NexGen Range Consulting, Swanson focuses on assisting range owners across the country in creating their own “next-generation” shooting facilities. With clients in 43 states and growing, the NexGen Range Consulting Team offers range development services based on an à la carte menu that allows clients to choose what services they need at the time they are needed.
A former commissioned officer in the United States Marine Corps, Jeff Swinford brought his extensive experience creating a highly successful membership experience with the Anytime Fitness franchise to the shooting industry when he established the Midwest Shooting Center in Cridersville, Ohio. A graduate of Oklahoma State University with a B.A. in Business-Entrepreneurial Management, Swinford is also a managing partner of Black Rifle Firearms, an online firearms and accessories retail center.
As Managing Director, Commercial at Range Systems, Doug VanderWoude works with start-up ranges to open their doors and existing ranges to become more profitable. He has also advised retail operators on how to maximize their business spaces and adopt industry best practices for higher profits. VanderWoude founded and operated a successful firearm range and retail store, consulted with more than 400 ranges and worked with firearms manufacturers to launch a variety of nationwide promotional programs that drive consumers to ranges and retailers. A popular speaker at NRA Range Development Conferences, VanderWoude has presented at numerous SHOT University seminars and is a member of NSSF’s Range Advisory Council.
Hank Yacek has held several roles during his career of more than 30 years, with positions ranging from sales, management and owning his own retail establishment to now owning an industry consulting firm. Yacek began his career in 1987 in a local shop in Waterbury, Connecticut, staying in the firearm industry retail sector through 2004, when he opened his own store in Lexington, Kentucky. He eventually graduated from the retail side of the industry, leveraging his many years of experience to work as the director of retail development for a large firearm distributor. Today, Yacek operates Point of Impact Consulting, which is dedicated to working with and growing the firearms industry and promoting success at all levels.