09/03/2026Webinar

[Webinar] Video That Survives the Algorithm

Video That Survives the Algorithm: Firearm Content That Doesn’t Get Pulled or Demonetized

This webinar was held on Thursday, September 3 | 3:00 p.m. ET

Video is the most powerful marketing tool a firearm industry business has, but it is also the easiest way to get demonetized, struck or banned overnight. Major social platforms enforce shifting, often unwritten rules for firearm content, where one wrong link, caption or camera angle can wipe out a channel you spent years building.

In this session, firearm retailers, ranges and manufacturers will get a clear roadmap of what actually gets content pulled: from sales-link rules that trigger channel terminations to prohibited accessory framing and age-restriction traps. More importantly, you will learn how to build a resilient video strategy: how to structure and caption content to stay platform-compliant, which content belongs on which platform and how to syndicate your video assets onto channels you own, such as your email list and website, so a sudden takedown never takes your audience with it.

Featured Presenter: Luke Williams (Outdoors by Luke Media & Marketing)