07/28/2026Webinar

[Webinar] Marketing That Can’t Be Shut Off

Marketing That Can’t Be Shut Off: Making the Most of Meta While Building an Audience You Own

This session was hosted live on Tuesday, July 28 at 3:00 p.m. ET

For years, firearms retailers and ranges have been treated as second-class citizens by the big ad platforms — shadow-banned, demonetized or shut off with no warning.

That’s finally shifting. Meta has opened a workable lane for licensed businesses to advertise on Facebook and Instagram, provided you know the rules and stay inside them. This session shows you exactly how to take advantage of that opening — what you can promote, how to age-gate correctly and which content (accessories, safety, training and events) gets the most room to run so you can reach new customers safely.

But smart marketing never rests on a single platform’s goodwill. The same week Meta loosens up, it can throttle your organic reach or change the rules overnight. The second half of this class is about building the marketing channels you actually own — your email list, your SMS list and your Google presence — the audience no algorithm can take away.

You’ll leave this webinar with a dual-action plan: a strategy to capitalize on Meta right now, and a foundation that keeps your business visible no matter what the platforms decide next.

What You’ll Walk Away With:

• The Essentials of Meta Ads: What you can promote (leads, accessories, safety, events), the two mandatory age gates and the rules that keep your account active.
• List-Building Blueprints: How to build an email and SMS list you own outright — the audience no platform can throttle or delete.
• In-Store Conversions: A simple system for turning walk-in and range customers into subscribers you can reach anytime, for free.
• Local Search Optimization: How to set up your Google Business Profile and reviews so local shooters find you first.
• Ad Account Insurance: A clear backup plan for when an ad account gets flagged or a policy changes without warning.

Featured Presenter: Luke Williams (Outdoors by Luke Media & Marketing)