Events

01/19/2027 - 01/22/2027Las Vegas, Nevada

SHOT Week: New Product Center

The hottest new products in shooting sports, hunting and outdoor accessories and equipment!

The New Product Center is the most extensive collection of new shooting sports, hunting, outdoor accessories and equipment. While visiting the New Product Center, industry members use the SHOT Show Mobile App to scan the products they like to quickly receive product details, manufacturer information and exhibit location.

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Featured Articles

October 13, 2026

New Gallup Poll Gives Corporate America a ‘Go Woke, Go Broke’ Reality Check

An Oct. 8 Axios report on a new Bentley University-Gallup polling offers corporate America a timely and necessary reminder: Customers aren’t interested in political lectures…Read More

October 12, 2026

The Annual Project ChildSafe Safety Sweepstakes is Now Live!

Eight exceptional prize packages valued at more than $20,000 promise to satisfy any enthusiast! WASHINGTON, D.C. — The Project ChildSafe® Safety Sweepstakes is a national…Read More

October 9, 2026

Everytown Pumps Another $10 Million into Midterms While Soros Groups Dump $100 for Gun Control

The midterm elections are just a little more than three weeks away and major gun control groups are backing up the Brink’s truck to dump…Read More

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New Gun Storage Study Old News to Firearm Industry

SHOT Week: SHOT University

Operation Secure Store

Gov. Newsom Piles on 10 more California Gun Control Laws

2027 SHOT Show®

Is NSSF First Shots Right For Your Range?

NSSF Welcomes Federal Court Decision Temporarily Blocking Conn.’s Unconstitutional Gun Ban

SHOT Week: Supplier Showcase

Join NSSF Today!

‘GunTubers’ Face New Squeeze as YouTube Tightens Firearm Content Rules

SHOT Week: Industry Day at the Range