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11/04/2019Temecula, California

Retailer Development Seminar

Learning Event for California Firearms Retailers

1/2-day event specifically designed for the busy Firearms Retailer

Seats are limited so don’t wait, sign up today!
Pricing: $100 for NSSF members
$200 for non-member FFL’s and includes 1 year of NSSF membership!

Register Today


Embassy Suites Hotel Temecula Valley Wine Country
29345 Rancho California Road, Temecula, CA 92591
Telephone: 951-676-5656

Making a Reservation: Please click here to reserve your room at our discounted rate of $135 per night.

Airport: San Diego International-Lindbergh Field – 55 mi.


7:45-8:15 Registration

8:15-8:30 Opening remarks & Introductions
John McNamara, NSSF

8:30-9:30 CA DOJ Dealer Guidelines and Inspection Prep
Renee Lewis, NSSF CA DOJ Consultant

Learn the common mistakes most firearm dealers make and how to avoid them.

9:30-10:30 Operation Secure Store and ATF Compliance
John Bocker, NSSF FFL Consultant

In this “must see” session, John will provide an updated industry-specific approach to combating gun thefts from FFLs across the nation and introduce you to the many educational tools, checklists and resources now available to firearms dealers from Operation Secure Store.  This session will conclude with a discussion ocused on  the process along with the “Do’s and Don’ts” of an  FFL inspection to better prepare you for your next unannounced ATF visit.

10:30-11:30 UPDATED: Roundtable discussion on NEW CA Firearms Laws and Dealer Liability
Joseph Kavan of Kutak Rock Law Firm

This session has been updated to include a discussion about the newly-enacted legislation in California. Join Joseph Kavan of Kutak Rock Law Firm in reviewing and discussing the 9 newly signed laws that impact the shooting and hunting sports in your state. Learn what this may man for your business and explore what liabilities you face as a firearms retailer. 

11:30-12:30 Organic Marketing that Beats Facebook!
Karrie Christen of The Client Attraction Formula Marketing Group

Karrie will walk you through the specifics on how to create an insanely powerful and organic Facebook marketing plan that is easy to implement on your own.  And, when executed will help you gain huge traction connecting and engaging with your dream customers so that is becomes easy to turn them into paying clients. This plan Karrie will be giving you is the easiest way to break free from the the rules that make marketing using Facebook so difficult. In this session, Karrie will explain and layout a step-by-step plan to create success.

  • No paid ads needed to make this work
  • Break free from most of the firearms marketing related Facebook rules
  • Easy to do on your own
  • An amazing way to prepare to run ads on Facebook because it makes those ads more affordable when you are ready to run ads
  • Doesn’t require you to become a full-time marketer to create success
  • Gets massive amounts of attention with reasonable effort
  • Creates less expensive ads IF you choose to run them moving forward




John BockerJohn Bocker

John Bocker is the Managing Director and co-founder of FFL Consultants and provides expert guidance to firearms dealers around the country on various topics including physical security, ATF compliance, profitability and retail operations. John has more than 25 years of hands-on experience and has published a variety of industry articles and guides related to physical security and operational excellence specific to firearms dealers and is a respected speaker at security seminars and conventions across the country.  John is also a Certified Business Consultant for the Small Business Administration and an independent consultant for the National Shooting Sports Foundation.



Karrie ChristenKarrie Christen

Karrie Christen is a brain based marketing specialist who loves helping established small businesses get all the traffic they need into a high converting marketing funnel or campaign. She is the leader in marketing highly censored industries and has a personal love for the firearms industry.  Karrie is the owner of The Client Attraction Formula and a co-founder of The FFL Consultants.  She is also the author of two upcoming books including “Stop Shooting Your Marketing in The Foot – a Guide For Retail & Range FFLs” which will be released in January of 2020.



Joseph KavanJoseph Kavan

Joseph Kavan is a senior partner with the law firm of Kutak Rock’s Omaha office and the founder and chair of the firm’s National Firearms Practice Group. He possesses a deep expertise in the understanding, analysis and application of the statutes, rules, regulations and interpretations of the National Firearms Act, the Gun Control Act of 1968, the Arms Export Control Act, the International Trafficking in Arms Regulations, the National Instant Criminal Background Check System (NICS) regulations and state laws and local ordinances related to firearms dealers, gunsmiths, manufacturers of firearms and ammunitions and firearms importer and exporters. Kavan represents entities involved in the firearms industry in their licensure, regulation, structure, organization, financing and ongoing compliance and regularly interacts with state and federal regulators including the ATF, U.S. State Department and U.S. Department of Commerce, as well as the offices of various states’ attorneys general and local enforcement authorities.


Renee LewisRenee Lewis

Renee Lewis recently joined the National Shooting Sports Foundation after retiring from the California Department of Justice (DOJ).  During the last 13 years at DOJ, Ms. Lewis was assigned to the Division of Law Enforcement (DLE) / Bureau of Firearms (BOF) as a Field Representative.  In that assignment, she inspected California firearm dealers (store fronts, home dealers and pawn shops), manufacturers, dangerous weapons permit holders, etc. and conducted training for firearm dealers, gunsmith students, BOF staff, professional organizations, mental health facilities, superior courts, law enforcement officers and personnel.

Ms. Lewis is certified by the California Department of Justice and the Stanislaus State University in Crime and Intelligence Analysis.  She is currently on the Board of Directors for Guardian Protection Force and has served as the Training Officer for the California Narcotic Officers Association, Region II, Board and Sgt. @ Arms for the International Association of Intelligence Analysis Association, Chapter I, Board.


John McNamaraJohn McNamara

John McNamara joined NSSF in 2017. In the seven years prior to that, he served as vice president at PTR Industries, Inc., a South Carolina-based rifle manufacturer. During that time, McNamara was responsible for the company’s sales, marketing, compliance, public relations and administrative efforts. Backed by an extensive knowledge of the firearms industry’s distribution network, retail network, events and the challenges they all face, he brings a unique set of skills to his role as NSSF’s Senior Director, Retailer Services.



Register Today