• Version
  
• Download
  9
• File Size
  2.44 MB
• File Count
  1
• Create Date
  October 23, 2025
• Last Updated
  October 23, 2025

Identifying the Types of Shooting Range Activities that will Attract the Most People

To better engage and retain hunters and target shooters, R3 professionals and marketers have a need to better understand the motivations for participation. Many of the community’s current practices and beliefs are based on the five “stages” or “phases” that describe the evolutionary lifetime of hunters as participants in the activity.

While significant research has identified hunters’ motivations, very little has documented how hunters’ motivations shift over time or how the motivations vary across hunters, hindering retention efforts. Additionally, no information currently exists that tells us whether target shooters move through any stages or defines what their motivations are for participating. In this report, we identify current motivations for both hunters and target shooters and begin to explore how they may change over time.

This project was funded by a Multistate Conservation Grant, a program funded by the Wildlife and Sport Fish Restoration Program, and jointly managed by the U.S. Fish and Wildlife Service and the Association of Fish and Wildlife Agencies.

Attached Files