Speakers — 2018 CMO Summit

Who’s Presenting at the 2018 CMO Summit

Hear from experts in digital and influencer marketing, discuss current issues and trends, harness the power of data, and maximize the opportunities presented by social media.

 

Dan Coates

Dan has worked for large research companies such as Burke Marketing Research, The Angus Reid Group (now IPSOS-Reid) and Millward Brown, as well as been a founder of three companies: Planetfeedback, Eppointments, Polimetrix (now YouGov USA) and SurveyU (merged with Ypulse in 2009). Dan’s experience developing and executing qualitative & quantitative projects spans twenty-six years and thousands of projects with a focus on generational insights. Although he works in Manhattan, Dan grew up in rural Canada and spent much of his youth outdoors hunting and fishing.

Matt Campbell

During his 20 years at Winchester Ammunition, Matt Campbell has held several positions within Marketing & Sales and is currently Vice President, Marketing & Sales of Winchester Ammunition, a division of Olin Corporation. In his role as Vice President, Marketing & Sales, Matt oversees Winchester’s domestic and international sales, and marketing for the military, law enforcement and commercial sporting ammunition business. Prior to Winchester, Matt spent 11 years representing Anheuser-Busch and Miller Brewing as a Key Account Manager and Sales Supervisor. Matt earned a Bachelor of Science degree from Southeast Missouri State University and an Executive Masters of Business Administration degree from Washington University in St. Louis. Matt has been an avid hunter and target shooter since he was 11 years old.

Mike Carney

Mike Carney has invested his entire career in the outdoor industry, beginning in print, digital and television content creation roles, to currently overseeing the industry’s largest consumer media portfolio as COO of Outdoor Sportsman Group’s Publishing and Branded Media division. Early in his career Carney was a writer, magazine editor and then part of the production house that conceived and produced ESPN Outdoors, serving in both sales and on-air hosting roles. As director of marketing for Lowrance Electronics and later as director of sales for its GPS division, he earned valuable experience in understanding how multi-brand, multi-market manufacturers concept, design, launch and sell products through all channels of distribution, from the traditional to the emerging digital and consumer-direct opportunities. Mike developed an intimate understanding of what types of media campaigns resonated most deeply with consumers – and made products move at retail, most cost effectively. Carney has driven the successful transformation of legacy print products into full-spectrum multimedia brands, launched multiple branded and custom-produced TV series, developed numerous integrated and digital-only destinations, plus scores of new-audience multimedia products. Mike is a huge advocate of 360-degree marketing campaigns that intelligently integrate results-proven traditional with new-market media opportunities to provide total audience marketing solutions. A hardcore hunter, shooter and land-manager, Mike resides in the deer-rich lands of Central, IL with his wife, daughter and Chesapeake Bay retriever.

Jim Curcuruto

Jim Curcuruto is currently serving as the director of research and market development for National Shooting Sports Foundation. With NSSF since 2009, Jim has worked tirelessly to provide insights to NSSF members and the industry to gain an improved understanding of consumers resulting in increased sales and participation in hunting and target shooting. His work has been referenced hundreds of times in corporate annual reports, newspapers, television and other media. He has served as an expert witness in several high-profile state and federal court cases working to retain the rights of gun owners. Jim is also responsible for some of NSSF’s R3 efforts and has developed several strategic partnerships and programs such as NSSF’s Mentor Initiative and Partner with a Payer with a goal to scale the R3 model and increase overall participation.

Chris Dolnack

With 30 years of industry sales and marketing experience, Dolnack leads NSSF’s marketing and sales operations, branding, membership, business development, partnership marketing, customer recruitment and retention, and the industry’s largest trade show, the Shooting, Hunting and Outdoor Trade (SHOT) Show. As the leader of marketing operations, he is responsible for the company’s media and industry relations, marketing communications and has been named among the Top 100 CMOs by Social Media Marketing and CEO World magazines. His experience includes iconic brands such as Colt, Smith & Wesson, Fenwick, Woodstream and Berkley. Dolnack is a member of the American Society of Association Executives, International Association of Exhibitions & Events and Public Relations Society of America. A lifelong hunter and shooter, he is a Life Benefactor Member of the National Rifle Association, certified NRA Instructor and serves on the Board of Directors of Honored American Veterans Afield, National Deer Alliance and Sportsmen’s Alliance.

Bill Dunn

With NSSF since 2005, Bill oversees the association’s communications efforts, including digital media, public relations, creative services, editorial content and video/multimedia production. Since his arrival at NSSF, Bill has served the association in a variety of roles, including public relations manager, emerging media director and currently as managing director of marketing communications. A recipient of PR News’ national Digital Communicator of the Year Award, Bill is also a former daily newspaper editor and reporter and a graduate of Fairfield University. Outside of work, he enjoys spending time with his wife and kids and is an avid target shooter and hunter.

Derek Evjenth

Derek currently serves as the director of outdoors for Carbon Media, the industry leading digital media company with 285 fishing, hunting, and shooting properties reaching 60 million monthly unique visitors. Derek co-founded Second Media in 2010 and helped lead them to the INC 5000 in 2014 and 2015 as one of the fastest growing privately held companies in the country. In 2015 Second Media was acquired, and recently Carbon Media was acquired in 2018. This consolidation has created a true industry leading endemic digital media company with an impressive advertising product stack and content creation team. Carbon Media is heavily focused on providing trackable, scalable, and cost effective digital media for the industry.

Gregory Gatto

Gregory Gatto serves as Executive Vice President of Bonnier Media, overseeing Bonnier Corporation's 30+ multichannel media brands including Field & Stream, Outdoor Life, NSSF SHOT Business, and Range365.com. Gregory played an integral role in the expansion of the Bonnier’s digital offerings and spearheaded the transformation of the group from legacy publishing brands to providing a diversified audience, content, experiential and commerce solution for partners. He has also launched several successful mobile-first products and created Bonnier’s digital-only brand, Range365.com. Prior to Bonnier, Gregory worked at advertising agencies Saatchi & Saatchi, MEC, and McCann-Erickson. He lives in Pelham, New York, with his wife and daughter.

Jon Gordon

Jon Gordon is the author of five best-selling books and has inspired readers and audiences around the world. His principles have been put to the test by numerous Fortune 500 companies, professional and college sports teams, school districts, hospitals and non-profits.

Beth Gregg

Beth Gregg has over 20 years in leadership roles at Leo Burnett, Fortune Magazine and BusinessWeek. She developed expertise in technology, building lines of business and recruiting high-performance sales teams for Electronic Arts and DataXu.

Mike Hepner

Dr. Michael Hepner joined NSSF after over a decade in law enforcement and emergency medical services, as well as ten years as a college professor and administrator who most recently served as an Assistant Dean of Instruction at Vincennes University. Michael earned a bachelor’s degree in English and classical history from Southern Illinois University, a master’s degree in criminology from Indiana State University, as well as a doctorate in leadership from Lindenwood University. He is also in the process of completing a master’s degree in business management at Webster University. Michael has extensive experience with qualitative and quantitative research design, focus group facilitation, and data analysis. Michael’s participation in the shooting sports includes pistol marksmanship and building and shooting modern sporting rifles. He’s also an NRA Certified pistol instructor and a hunter education instructor. Michael lives in northwestern Indiana with his wife, four kids, and his dog.

Paula Iwanski

With over 20 years’ experience in niche, lifestyle markets, Paula Iwanski is a knowledgeable and driven marketing and sales professional. Having worked in industrial marketing for Fortune 500 companies such as Olin and Loctite/Henkel, she transitioned to the shooting sports industry in 2002, joining Savage Arms as their Marketing Services Manager. In 2006, Iwanski moved over to the sales side, joining Bonnier Corporation to represent Field & Stream, Outdoor Life and SHOT Business magazines. She joined FMG Publications as Advertising and Marketing Manager in 2017, representing the brands American Handgunner, GUNS and Shooting Industry. Ms. Iwanski utilizes her expertise in marketing and sales to provide a solutions-based approach. Her results-driven process established her as one of the top sales producers winning numerous national sales awards and being recognized as a top sales person for Bonnier internationally.

Timothy Joseph

During his 30+ year career, Timothy Joseph has held key creative and marketing positions with Orvis, Woolrich and Cabela's. Notable achievements include helping Orvis triple in earnings by radically rebranding the Orvis catalog and introducing e-comm; launching a direct-to-consumer business for Woolrich and leading it to profitability; and directing all of Cabela’s brand marketing and creative efforts. Today, Tim is the VP of Brand Marketing for Benelli USA, responsible for the company’s strategic marketing, advertising, public relations, partnerships and communications initiatives for the firearm brands Benelli, Franchi, Stoeger, and Uberti. Tim is the recipient of more than two dozen national awards for marketing and creative excellence. He has served as a board member for two schools, a hospital, and several outdoor organizations including a current position as an advisory board member for Freedom Hunters. An avid outdoorsman, Tim has hunted and fished across North America and several countries. His passion for the outdoors and his experiences in the field have provided him with a deep understanding of our many outdoor-consumer niches and a desire to promote our rich outdoor heritage.

Haluk Kulin

Combining brand strategy, data and design, Haluk's deep strategic and operational experience helps companies improve the lives of people through marketing and digital technologies. At Freeman, Haluk works with our strategy, creative, digital and marketing teams to build trust and value through data. Haluk’s experience includes more than a decade at Unilever, where he tapped his considerable knowledge of strategy, marketing and consumer insights to develop some of its most successful brands. In 2009, he launched Personal BlackBox, a for-profit social enterprise that pioneers new ways to deliver trust and responsibility for companies wishing to help their customers unlock the full potential and value of their data. Haluk is a member of the Freeman Design Leadership Council, a team of 10 design-thinking leaders who bring a unique, transformative point of view to help Freeman and its customers battle complacency, risk-adversity, and time constraints to invent new ways of inspiring change.

James Lawson

James B. Lawson serves as Vice President for Brothers & Company, an industry leading marketing agency servicing the outdoor industry. James specializes in product and advocacy marketing, helping organizations tell their brand stories using a combination of authenticity driven creative and data focused dissemination. Prior to Brothers & Company, James spent over six years at MidwayUSA building and distributing industry leading digital video content, which to date has received over 70 million channel views on YouTube alone. Today James brings a businessman’s savvy and a storyteller’s wits to work for some of the largest names in the firearms industry, including the Remington Outdoor Company, EOTech, The National Shooting Sports Foundation, Hodgdon Powder, PRADCO Hunting Brands, and many others. James also serves on the Board of Directors for the Conservation Coalition of Oklahoma and is an avid shooter and outdoorsman. James currently lives in Tulsa with his wife and two boys.

Rex McClanahan

Rex McClanahan is the co-owner and President of Budsgunshop.com LLC, the nations largest online retailer of firearms. Since selling their first firearm online back in 2002, the business has grown into a network of over 53,000 FFL dealers nationwide transferring firearms to nearly 3 million customers. In late 2005, he was asked to take over management of the struggling internet operation by the original owner "Bud" Wells. Rex proceeded to grow the business from only 3 employees and $600K in annual sales in 2005 to well over 200 employees and $200 million in annual sales as of 2017. Prior to his entry into the firearms industry, Mr. McClanahan spent 18 successful years as the sole owner and President of an aircraft maintenance business. Rex is a native of Kentucky where he resides with his wife and two children.

John McElligott

John McElligott has always had a passion for helping and improving the quality of life of others. As a Marine, he was employed as a combat engineer during 9/11. Specializing in demolitions, explosives, construction and engineering, he also served as a SAW (squad automatic weapon) gunner and ultimately Squad leader. John was honorably discharged with the rank of Sergeant. As Co-Founder of Royal Square Development and CEO of the Squared Collective, John spearheaded technology, marketing, community engagement and investor relations as well as being a driving force in Business and Economic Development. Helping to grow the company from 4 employees to nearly 40 in 18 short months he also worked on the acquisition and development of more than 50 properties in downtown York including but not limited to the $1,650,000 Bond Building project and most recently the $14,000,000 Market Street Revitalization Project.

Derrick Nawrocki

Derrick Nawrocki is a 23-year industry veteran and senior media executive with deep experience in sales, driving print and digital revenue, managing dozens of brands, and focusing on business development primarily in outdoor media. He has helped build organic B-to-B niche brands like Tactical Retailer, managed custom mainstream B-to-C brands like The Cabela’s Outfitter Journal, helped acquire industry leaders like Bowhunting World and Archery Business, led custom launches like Clay Target Nation, helps manage event products for the Archery Trade Association, and attended decades of trade shows. During all this time, he’s been a keen observer of the ever-changing makeup of media, including print, digital, social, broadcast, and events, both in how people consume content and how companies are trying to monetize their products in the new age.

Scott Ohsman

Scott has been in the Retail industry for the past 23 years working with branded manufacturer’s in the Sporting Goods & Outdoor industries. Recently merged his Amazon consulting and account management company, The Cairn Company with Buy Box Experts where he is a partner and leads all first-party Amazon business. Based out of Seattle, WA he spent many years working with specialty retailers in the Pacific NW for multiple brands along with key account management. Representing brands from all sizes and categories over the years such as JanSport, The North Face, Columbia Sportswear Helly Hansen, adidas Outdoor and many more. He started working with Amazon and many other ecommerce retailers in 2006 and has launched and developed over 100 brands on Amazon including 5.11 Tactical, Huk, Nomad, Millennium Tree Stands, Bolle, Kelty Packs, ENO Hamocks and many more. Mr. Ohsman has been a speaker at the IRCE (Internet Retailer Conference & Exposition), Outdoor Retailer Summer Show and featured as a guest on The Outdoor Biz Podcast for his work with Amazon and creating the “5 Tactics To Living Like An Omni-Channel Retailer” With hobbies as a sports broadcaster, race announcer and podcast host, he still finds time to ski, run and get outside. Scott lives outside of Seattle with his wife of 24 years and has two daughters.

Mike Robinson

Mike Robinson is the Lead Innovation Strategist for IBM Watson Customer Engagement. He works with clients across multiple industries to identify innovation and business opportunities by leveraging technology and evolving business processes. Previous to IBM, Mike led global marketing and communications for global brands in the industrial and manufacturing sector. Mike holds an MBA in Global Strategy from Thunderbird.

Chuck Rossi

Chuck Rossi has worked as a software engineer for 30 years in Silicon Valley and has held engineering and management positions at IBM, Silicon Graphics, VMware, Google, and Facebook. After 10 years of leading Facebook's software release infrastructure team, he's now working with Facebook's Policy and Operations teams to help clarify and improve policies related to firearms and accessories for users and advertisers. Chuck is a USPSA and 3-Gun shooter, an NRA Certified Instructor, an NROI certified Range Officer, and leads corporate team building shooting events. Through the United States Digital Service, he's worked as a consultant at the FBI's CJIS division, working on the Uniform Crime Report and NICS 2.0.

Chad Seaverns

Chad Seaverns is one of the original employees and now serves as the Chief Operating Officer for Gearfire. He is responsible for the day-to-day leadership and general management of the company. Under his management, Gearfire consistently achieves year-over-year growth, expanding its customer base to nearly 1700 independent retailers. Mr. Seaverns’ influence extends throughout all areas of the organization including strategic planning, corporate management, product development, technology deployment and customer operations. Mr. Seaverns earned his Bachelor of Science in Business Administration from Arizona State University. Prior to joining Gearfire, he worked in real estate. Then, in 2002 he was bit by the entrepreneurial bug and founded what would eventually become the country’s largest independent digital media refurbishing service. He currently lives in Arizona with his wife and two boys.

Jeff Siegel

Jeff Siegel is a senior executive with global experience building world-class teams in multi-media sales, marketing, product development, operations and distribution. Jeff has over 25 years of experience in television, digital, mobile, radio and print. Jeff is the CEO of Media Lodge, which creates, monetizes and distributes authentic content to over 50 million active enthusiasts each month. Prior to Media Lodge, Siegel was the SVP, Worldwide Advertising at TiVo and also spent 13 years at ESPN as a SVP in Sales and Marketing for ESPN Outdoors, BASS, ESPN Radio, ESPN.com, Advanced Television and more. Jeff is a frequent speaker at advertising industry events and is an active member of multiple advisory boards in the industry.

Jack Uldrich

Jack Uldrich is a well-recognized global futurist, speaker and author of eleven books, including award-winning best sellers. He is a frequent speaker on technology, change management and leadership and has addressed hundreds of corporations, associations and not-for-profit organizations on five continents.

Steve Verska

Steve Verska serves as CTO of GunBroker.com, where he leads enterprise technology and predictive analytics initiatives to grow the GunBroker ecosystem. Steve has spent 25 years delivering innovative digital solutions across start-ups, Big Data, and Fortune 500 companies, including some of the largest sites on the Internet. Steve is an avid outdoorsman where he most enjoys spending time with his wife and two children, including a recent summit of Mount Kilimanjaro.

Mike Vrooman

Mike joined NSSF in 2017 as Managing Director, Member Services. In that capacity, he oversees the member services team responsible for creating and implementing the programs and initiatives provided to its member companies, including retailers, ranges and manufacturers, along with supporting outreach efforts that attract new participants to the shooting sports. With more than 10 years of experience in the firearms and hunting industry, including time at Beretta and Remington in sales, marketing and product management, Mike brings strong management and cross-functional experience to NSSF's Member Services team as they work towards the goals of continued growth and providing added value to the organization's firearms industry members.

Ari Zelmanow

Dr. Ari Zelmanow is a consumer psychologist, research evangelist, and brand strategist, who specializes in helping businesses see what is happening beneath the surface. He has unearthed insights globally that have helped businesses create breakthrough products, brands, and retail experiences. He holds the prestigious Professional Researcher Certification from the Insights Association and is a full member of the American Psychological Association. When he is not running marathons, he is running after his five children. He values truth, justice, and the American way (along with sushi and polite behavior). He also loves the Oxford comma.

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Thanks to Our 2018 Sponsors

PLATINUM SPONSOR

Freeman

SUPPORTING SPONSORS

American Towns Media
Brothers & Company

Venetian | Palazzo

Public Affairs Co.
Southwick Associates